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Arizona Gives Day. Secrets to Success. What is Arizona Gives Day?. Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum 24 hours Completely Online Goals: Raise public awareness Increase nonprofit capacity Increase individual giving. 10/11/2014 [ 2 ]

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Arizona gives day

Arizona Gives Day

Secrets to Success

7/31/2013 [1]

www.arizonanonprofits.org


What is arizona gives day

What is Arizona Gives Day?

Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum

24 hours

Completely Online

Goals:

Raise public awareness

Increase nonprofit capacity

Increase individual giving

10/11/2014 [2]

www.arizonanonprofits.org


Why arizona gives day

Why Arizona Gives Day?

Responding to needs of Alliance Members:

Needs of Philanthropic Community

AZ Ranks 40th for average charitable donations

Reduce pressure on institutional donors

National Trend of Online Giving Days

Minnesota – launched in 2009 - $70 million to date raised

Colorado – launched in 2010 – over $36 million to date raised

10/11/2014 [3]

www.arizonanonprofits.org


2013 campaign results

2013 Campaign Results

11,176 donations from

8,584 unique donors

647 nonprofits received donations (80% of 807 nonprofits registered)

$928,541 contributed for those nonprofits

10/11/2014 [4]

www.arizonanonprofits.org


2013 campaign results1

2013 Campaign Results

The Individual Donations

Mean: $66

Median: $25

Mode:$10

99% of donations $500 or less

Largest donation: $20,000

10/11/2014 [5]

www.arizonanonprofits.org


2013 campaign results2

2013 Campaign Results

Where did donations come from?

  • Outside Arizona: 11% of donations

  • Phoenix: $146,187 (23.4% of donations)

  • Tucson: $136,540 (22.6%)

  • Scottsdale: $82,186 (10%)

  • Mesa: $23,627 (4%)

  • Tempe: $25,210 (4%)

10/11/2014 [6]

www.arizonanonprofits.org


2013 campaign results3

2013 Campaign Results

Per Capita Performance

  • Paradise Valley:$1.94 per resident

  • Cave Creek:$1.31

  • Sedona:$1.16

  • Scottsdale:37 cents

  • Flagstaff:30 cents

  • Tucson:26 cents

  • Phoenix:10 cents

  • Statewide:10 cents

10/11/2014 [7]

www.arizonanonprofits.org


2013 campaign results4

2013 Campaign Results

647 nonprofits received donations

Median # of donors: 7

Median $ raised: $395

32% had 10 or more donors

60% raised $250 or more

25% raised $1,000 or more

$311,893 matching available

  • Only 13% matched – more than $270,000 was available

10/11/2014 [8]

www.arizonanonprofits.org


2013 campaign results5

2013 Campaign Results

Public Awareness

  • Nearly 300 print, online and broadcast stories

  • Countless social media/email notifications by nonprofits

  • 1,366 Likes on Facebook  219,424 weekly reach on March 20

  • Tremendous energy and “buzz”

10/11/2014 [9]

www.arizonanonprofits.org


Survey results donors

Survey Results: Donors

Donors N=1,134 (13% of donors)

  • 7% first time making a donation

  • 14% first time using a credit card

  • 27% gave to a nonprofit they had not supported before

  • 82% gave to a nonprofit they had supported in the past

  • Gave to average of 1.71 nonprofits

10/11/2014 [10]

www.arizonanonprofits.org


Arizona gives day

10/11/2014 [11]

www.arizonanonprofits.org


Survey results donors1

Survey Results: Donors

  • 75% of donors received fewer than 5 appeals from nonprofits

  • Only 13% of donors said they received too many solicitations from nonprofits; 14% said they did not receive enough

10/11/2014 [12]

www.arizonanonprofits.org


Survey results donors2

Survey Results: Donors

  • 77% of donors were female

  • 47% executive, management or professional

  • 28% retired

  • Only 18% younger than 40

  • Income levels evenly distributed

10/11/2014 [13]

www.arizonanonprofits.org


Survey results nonprofits

Survey Results: Nonprofits

  • N=264 nonprofits (33%)

  • 73% received some new donors

  • 1/3 said that more than 10% of the donations they received were from new donors

  • 72% said they raised money they would not otherwise have raised

10/11/2014 [14]

www.arizonanonprofits.org


Survey results nonprofits1

Survey Results: Nonprofits

10/11/2014 [15]

www.arizonanonprofits.org


Arizona gives day 2014

Arizona Gives Day 2014

  • Launch: September 10

  • What’s New in 2014?

    • April 9, 2014

    • Community Champions

    • Nonprofit Collaboration

    • All new trainings

10/11/2014 [16]

www.arizonanonprofits.org


Our panelists

Our Panelists:

  • Jeannette MaréBen’s Bells

  • Petra GearhartPAWSitively Cats

  • Tory SyracuseWatershed Management Group


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