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mLearnCon 2013  Session 907  Bringing mLearning to China. T he s even w onders C hina’s m obile w orld. o f. B y C. Keiko Funahashi  [email protected] Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business?

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T he s even w onders c hina s m obile w orld

mLearnCon2013Session 907Bringing mLearning to China

The seven wonders

China’smobile world

of

By C. Keiko Funahashi[email protected]


T he s even w onders c hina s m obile w orld

Smartphone = iPhone in China?

How are things going, Android?

App Store & Google Play in business?

Do people pay for apps?

Let’s integrate SNS! …Oops

Let’s have Youtube videos! …Oops

What, Where, When, Why of app users

2

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


T he s even w onders c hina s m obile w orld

谢谢

acknowledgements

Friends in Shanghai who took part in

survey and participated in Skype interview

Mr. Henry Fong CEO Yodo1, Beijing, China

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


T he s even w onders c hina s m obile w orld

4


Active ios android devices

Active iOS/Android Devices

250,000,000

5


Active ios android devices1

Active iOS/Android Devices

6


Smartphone iphone in china

Smartphone = iphonein china?


T he s even w onders c hina s m obile w orld

1


T he s even w onders c hina s m obile w orld

1


Smartphone market share by price

Smartphone Market Share by Price

13.7%

$160

$400

40.4%

46.3%

10


Iphone 5 16gb

iPhone 5 (16GB)

$860

11


Samsung galaxy siii

Samsung Galaxy SIII

$520

12


Xiaomi m2

Xiaomi M2

$320

13


Lenovo a706

Lenovo A706

$210

14


Huawei c8813

Huawei C8813

$160

15


Coolpad 5211

Coolpad 5211

$90

16


Smartphone brands

Smartphone Brands

China

Worldwide

1

2

3

4

5

17


Smartphone domestic brands

Smartphone Domestic Brands

68%

18


How are thing going android

How are thing going,android?


Smartphone market share

Smartphone Market Share

From

2012 Q4

20


Android smartphone examples

Android Smartphone Examples

21


Operating system versions

Operating System Versions

5.0

5.1

2.2

5.0

2.2

4.0

4.0

5.1

6.0

2.3

2.3

6.0

China

World

China

World

22


A pp store google play in business

App store & google playin business?


T he s even w onders c hina s m obile w orld

24


T he s even w onders c hina s m obile w orld

25


T he s even w onders c hina s m obile w orld

26


T he s even w onders c hina s m obile w orld

27


T he s even w onders c hina s m obile w orld

Android Market

http://apk.hiapk.com/

28


T he s even w onders c hina s m obile w orld

91 Assistant

http://zs.91.com/

29


T he s even w onders c hina s m obile w orld

30


D o people pay for apps

Do people pay for apps?


Apps purchased per month

Apps purchased per month

$1.50

$8.00

$0

39%

49%

32


T he s even w onders c hina s m obile w orld

Paying for apps?

But all the apps are free.

Mr. Wang, late 20’s, Android phone user

33


T he s even w onders c hina s m obile w orld

34


L et s integrate sns oops

Let’s integrate sns!… oops


T he s even w onders c hina s m obile w orld

irewall

China

of

F

Great

The


T he s even w onders c hina s m obile w orld

37


Social login

Social Login

38


Social media integration

Social Media Integration

Agnitus

39


Reconsider

Reconsider…

Do consider…

Facebook

Google+

Twitter

Linkedin

Windows Live

My Space (?)

40


Reconsider1

Reconsider…

Do consider…

Facebook

Google+

Twitter

Renren.com

PengYou.com

Kaixin001.com

41


Reconsider2

Reconsider…

Do consider…

Facebook

Google+

Twitter

SinaWeibo

TencentWeibo

Tencent QQ

WeChat

42


L et s have youtube videos oops

Let’s have youtube videos … oops


3 rd party service integration

3rd Party Service Integration

Toontastic

44


3 rd party service integration1

3rd Party Service Integration

Goodreader

45


Reconsider3

Reconsider…

Do consider…

Youtube

Vimeo

  • Local video sites

  • Youku.com

  • Tudou.com

46


Reconsider4

Reconsider…

Do consider…

Google

Baidu.com

Bing.com

Yahoo.com

(not .hk or .tw)

47


Reconsider5

Reconsider…

Do consider…

Google Drive

Google Docs

Dropbox

Sugarsync

Skydrive

Sugarsync

Box.com

Evernote

48


Check

Check

greatfire.org

49


T he s even w onders c hina s m obile w orld

50


What where when why of app users

What, where, when, whyof app users


What frequently used apps

What: Frequently Used Apps

Social/Communication (IM, weibo etc.)

System tools (Browser, security)

News

Games

Navigation/Maps

Media (Music, video)

Online shopping

Reading/Education

App tools (Battery monitor etc.)

Photo

52


Where when

#3

Where & When

53


Where when1

#2

Where & When

54


Where when2

#1

Where & When

55


How long

How long

83%

< 10 min

> 10 min

56


How long1

How long

59%

< 3min

3-10 min

57


Why they learn

Why they learn

58


T he s even w onders c hina s m obile w orld

Driven

Diligent

Disciplined

59


T he s even w onders c hina s m obile w orld

High-, mid-, low-range phones

Diverse local Android phone options

Many local app distribution services

Plan monetization strategies

Diverse local SNS’s

Some services blocked in China

They love apps& are serious about learning

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


T he s even w onders c hina s m obile w orld

C. Keiko Funahashi

Learning experience design & research specialist, Funahashi Consulting

Email: keiko@ ckeikofunahashi.com

Phone: +1 604 773 5634

Website: http:// ckeikofunahashi.com

Linkedin: …/in/ckeikofunahashi


References

References

Slides 5, 6: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insider

http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices

Slide 10: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research

http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 10:“Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNET

http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/

China's gross national income per capita totaled $4,940/year in 2011, World Bank

http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita

Slide 12: http://product.yesky.com/product/787/787691/param.shtml

Slide 13: http://product.yesky.com/product/782/782972/param.shtml

Slide 14: http://product.yesky.com/product/829/829938/

Slide 15: http://product.yesky.com/product/824/824086/

Slide 16: http://product.yesky.com/product/832/832958/

Slide 17, 18: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insider

http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market


References1

References

Slide 17, 18: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalys

http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013

Slide 20: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research

http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 22: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG

http://tip.umeng.com/uploads/data_report/umenginsightreportchinamobileinternet2012review.pdf

Slide 28: http://apk.hiapk.com/

Slide 29: http://zs.91.com/

Slide 30: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013

http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1

Slide 30: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutrahttp://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php


References2

References

Slide 32: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 40-42: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbes

http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/

Slide 49: http://greatfirewallofchina.org/https://en.greatfire.org/

Slide 50: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China

Slide 52-55: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 56, 57: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG

http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf

Slide 58: Jin, L., & Cortazzi, M. (2006). Changing practices in Chinese cultures of learning. Language, Culture and Curriculum, 19(1), 5-20. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/07908310608668751


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