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mLearnCon 2013  Session 907  Bringing mLearning to China. T he s even w onders C hina’s m obile w orld. o f. B y C. Keiko Funahashi  [email protected] Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business?

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mLearnCon2013Session 907Bringing mLearning to China

The seven wonders

China’smobile world

of

By C. Keiko Funahashi[email protected]


Smartphone = iPhone in China?

How are things going, Android?

App Store & Google Play in business?

Do people pay for apps?

Let’s integrate SNS! …Oops

Let’s have Youtube videos! …Oops

What, Where, When, Why of app users

2

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


谢谢

acknowledgements

Friends in Shanghai who took part in

survey and participated in Skype interview

Mr. Henry Fong CEO Yodo1, Beijing, China

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


4


Active iOS/Android Devices

250,000,000

5


Active iOS/Android Devices

6


Smartphone = iphonein china?


1


1


Smartphone Market Share by Price

13.7%

$160

$400

40.4%

46.3%

10


iPhone 5 (16GB)

$860

11


Samsung Galaxy SIII

$520

12


Xiaomi M2

$320

13


Lenovo A706

$210

14


Huawei C8813

$160

15


Coolpad 5211

$90

16


Smartphone Brands

China

Worldwide

1

2

3

4

5

17


Smartphone Domestic Brands

68%

18


How are thing going,android?


Smartphone Market Share

From

2012 Q4

20


Android Smartphone Examples

21


Operating System Versions

5.0

5.1

2.2

5.0

2.2

4.0

4.0

5.1

6.0

2.3

2.3

6.0

China

World

China

World

22


App store & google playin business?


24


25


26


27


Android Market

http://apk.hiapk.com/

28


91 Assistant

http://zs.91.com/

29


30


Do people pay for apps?


Apps purchased per month

$1.50

$8.00

$0

39%

49%

32


Paying for apps?

But all the apps are free.

Mr. Wang, late 20’s, Android phone user

33


34


Let’s integrate sns!… oops


irewall

China

of

F

Great

The


37


Social Login

38


Social Media Integration

Agnitus

39


Reconsider…

Do consider…

Facebook

Google+

Twitter

Linkedin

Windows Live

My Space (?)

40


Reconsider…

Do consider…

Facebook

Google+

Twitter

Renren.com

PengYou.com

Kaixin001.com

41


Reconsider…

Do consider…

Facebook

Google+

Twitter

SinaWeibo

TencentWeibo

Tencent QQ

WeChat

42


Let’s have youtube videos … oops


3rd Party Service Integration

Toontastic

44


3rd Party Service Integration

Goodreader

45


Reconsider…

Do consider…

Youtube

Vimeo

  • Local video sites

  • Youku.com

  • Tudou.com

46


Reconsider…

Do consider…

Google

Baidu.com

Bing.com

Yahoo.com

(not .hk or .tw)

47


Reconsider…

Do consider…

Google Drive

Google Docs

Dropbox

Sugarsync

Skydrive

Sugarsync

Box.com

Evernote

48


Check

greatfire.org

49


50


What, where, when, whyof app users


What: Frequently Used Apps

Social/Communication (IM, weibo etc.)

System tools (Browser, security)

News

Games

Navigation/Maps

Media (Music, video)

Online shopping

Reading/Education

App tools (Battery monitor etc.)

Photo

52


#3

Where & When

53


#2

Where & When

54


#1

Where & When

55


How long

83%

< 10 min

> 10 min

56


How long

59%

< 3min

3-10 min

57


Why they learn

58


Driven

Diligent

Disciplined

59


High-, mid-, low-range phones

Diverse local Android phone options

Many local app distribution services

Plan monetization strategies

Diverse local SNS’s

Some services blocked in China

They love apps& are serious about learning

mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi


C. Keiko Funahashi

Learning experience design & research specialist, Funahashi Consulting

Email: keiko@ ckeikofunahashi.com

Phone: +1 604 773 5634

Website: http:// ckeikofunahashi.com

Linkedin: …/in/ckeikofunahashi


References

Slides 5, 6: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insider

http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices

Slide 10: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research

http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 10:“Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNET

http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/

China's gross national income per capita totaled $4,940/year in 2011, World Bank

http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita

Slide 12: http://product.yesky.com/product/787/787691/param.shtml

Slide 13: http://product.yesky.com/product/782/782972/param.shtml

Slide 14: http://product.yesky.com/product/829/829938/

Slide 15: http://product.yesky.com/product/824/824086/

Slide 16: http://product.yesky.com/product/832/832958/

Slide 17, 18: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insider

http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market


References

Slide 17, 18: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalys

http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013

Slide 20: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research

http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 22: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG

http://tip.umeng.com/uploads/data_report/umenginsightreportchinamobileinternet2012review.pdf

Slide 28: http://apk.hiapk.com/

Slide 29: http://zs.91.com/

Slide 30: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013

http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1

Slide 30: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutrahttp://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php


References

Slide 32: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 40-42: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbes

http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/

Slide 49: http://greatfirewallofchina.org/https://en.greatfire.org/

Slide 50: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China

Slide 52-55: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 56, 57: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG

http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf

Slide 58: Jin, L., & Cortazzi, M. (2006). Changing practices in Chinese cultures of learning. Language, Culture and Curriculum, 19(1), 5-20. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/07908310608668751


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