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Social Media Opportunities for Water Leaders Michael E. Campana aquadoc@oregonstate

Social Media Opportunities for Water Leaders Michael E. Campana aquadoc@oregonstate.edu Past President, AWRA Professor of Hydrogeology & Water Resources Management Oregon State University Canadian Water Network 23 April 2014. He ’ s Baaack! The Emperor of IWRM!

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Social Media Opportunities for Water Leaders Michael E. Campana aquadoc@oregonstate

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  1. Social Media Opportunities for Water LeadersMichael E. Campanaaquadoc@oregonstate.edu Past President, AWRAProfessor of Hydrogeology & Water Resources Management Oregon State University Canadian Water Network 23 April 2014

  2. He’s Baaack! The Emperor of IWRM! Debuted at Summer 2011 AWRA IWRM Conference: Integrated Water Resources Management: The Emperor’s New Clothes or Indispensable Process? http://is.gd/xLa7UC AWRA IWRM Conference – Reno, NV, 30 June – 2 July 2014 http://www.awra.org/meetings/Reno2014/

  3. The Water King’s (Emperor’s • Evil Twin) 3 Commandments! • “A fool and water will go • go the way they are diverted.” • – African proverb • 2) “Nothing is impossible for the man who doesn’t have to do it himself.” • 3) Bottled water = $3.2M/acre-foot • (see #1)

  4. My T-Shirt got water? Job opening:Water Carrier Requirements: must be able to balance 45 pounds on your head while trekking rocky dirt roads for miles. Hours: up to 8 hours a day Wages:$0 Only women & children (girls) need apply!

  5. The Emperor’s Background • Born in Manhattan (New York, not Kansas). Grew up on Long Island, NY. Left East for good in 1970 (one year @ GA State University in Atlanta, early 1980s) • Undergraduate degree in Geology – College of William & Mary in Williamsburg, Virginia (Class of 1970) • Learned my water (hydrology - MS & PhD; mathematics minor) at U. of Arizona – emphasis on groundwater hydrology • Spent virtually entire adult life (1970 – 2006) living and working (Desert Research Institute and U of NM) in arid Western USA (AZ, NV, CA, NM). Rehydration: western Oregon since 2006 (1 meter precipitation/year) • International work: Central America, South Caucasus, Central Asia, Egypt, Europe • Favorite compliment (depending upon who says it): ‘You don’t sound like an academic!’

  6. ‘Watershed’ Events – Professional • 1975: Finished graduate work in hydrology at U of AZ. Desert Research Institute (1976-89); U. of New Mexico (1989-2006) • Mid-1990s: went over to “dark side”- policy, management, etc. Hung out/worked with economists, sociologists, lawyers, et al. Appreciated multidisciplinary/interdisciplinary approaches to water. Married Mary Frances in 1993 (support!) • Late 1990s: Started focusing on WaSH (water, sanitation, and hygiene) issues in developing regions. Volunteer work with Lifewater International and Living Water International. • 2001-2005: Started traveling with students to Honduras to work on gravity-flow water systems. Promoted ‘hydrophilanthropy’. • 2002: Founded 501(c)(3) nonprofit - Ann Campana Judge Foundation (www.acjfoundation.org) – funds and undertakes water/sanitation projects in Central America • 2006: Social Media – Blog, Twitter, LinkedIn, Facebook; OSU arrival; headed Institute for Water & Watersheds through 2009.

  7. My Talk • Will not discuss individual social media platforms and their strengths and weaknesses. • Will not repeat caveats and tips from social media experts • Will discuss my experiences, lessons learned, etc. • Speculate on how social media will affect the future of water resources professionals

  8. Social Media “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” – Wikipedia “I can’t define what social media is, but I know it when I see it.” – Michael E. Campana

  9. My Social Media - Professional • WaterWired blog (http://www.waterwired.org) - since January 2007. c. 900,000 page views; 2,800 posts; 2,200 comments) • WaterWired Twitter – since February 2009. 21,000+ Tweets; c. 6,000 followers (Justin Bieber – 51M; Kim Kardashian – 21M) • American Water Resources Association (AWRA) blog – primary blogger (http://awramedia.org/mainblog/) • LinkedIn (since late 2013); Facebook (since fall 2009); Games: Aqua Republica http://aquarepublica.com/ Chat rooms (early 1990s!) • WaterSISWEB (Scientific Information Syndication WEBsite) http://sisweb.org/water - UC-Davis. Created by Kaveh Madani. Hydrogeology Manager - active from 2007 – 2012. • The Oregon Water List (TOWL) –1,100 subscribers (since 2006)http://lists.oregonstate.edu/mailman/listinfo/oregon-water-list • Posted to various other sites (not so much these days). Also U of New Mexico Water Listserv 1997 - 2006 • Also personal blog and Twitter (Campanastan)

  10. Thank You!Questions?aquadoc@oregonstate.edu WaterWired blog: http://www.waterwired.org WaterWired Twitter: http://twitter.com/waterwired Favorite rant – Groundwater: The 'Rodney Dangerfield' of the Hydrologic Cycle http://bit.ly/uYE8B1 “Water is the Rubik’s Cube of public policy.” - John Laird, California Resources Secretary “No policy without a calamity.”– Dutch proverb “We learn nothing from history except that we learn nothing from history.”– Cicero “The road to help is paved with good intentions.” - Tracy Baker

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