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Week 13: Technology Innovation and Course Review

Week 13: Technology Innovation and Course Review. MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff , and Paul Weinberg. Agenda. Apple Case Analysis Course Review Next Week. Apple Case Review.

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Week 13: Technology Innovation and Course Review

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  1. Week 13: Technology Innovation andCourse Review MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg

  2. Agenda • Apple Case Analysis • Course Review • Next Week

  3. Apple Case Review • What are the key success factors behind Apple’s platform strategy with iTunes? • Compare Apple’s strategy for iPad and iPhone to Amazon’s strategy for Kindle. Which company do you think will be more successful? • Develop an argument that a similar platform strategy can or cannot be used in other products such as cars, TV, or more traditional products like furniture and appliances (e.g., pick a side and argue it).

  4. Course Review

  5. Course Recap – Week 1 • Fundamentals • Components of an Information System • Data, Information and Intelligence • Gaining Competitive Advantage from IT • Barriers to Entry • Distribution Channels • Switching Costs • Innovation in Marketing, Manufacturing and Customer Service

  6. Course Recap – Week 2 • Decision making • Structured vs. Non-structured decision • Recurring vs. Nonrecurring • Types of Systems • Transaction Processing Systems • Management Information Systems • Decision Support Systems • Business Process Management • Definition • Benefits • Linkage to IS

  7. Course Recap – Week 3 • Role of the CIO • Strategic Planning – Aligning the direction of IS with that of the business • Operations – running the corporate information center • Project Governance – responsibility for large scale and high cost technical initiatives • System Development Lifecycle • A structured step-by-step approach for developing information systems • Change Management • The “change curve”

  8. Course Recap – Week 4 • Web Services • What is a web service? • Why is it beneficial to business? • Standard Messaging • What is standard messaging? • How does XML enable it? • Why is it beneficial to business?

  9. Course Recap – Week 5 • Sustaining Technology vs. Disruptive Technology • Characteristics and Examples of Both • Organization Innovation • Definition • Benefits • Process • Adapting to Change

  10. Course Recap – Week 6 • ERP • From the “ground up” integration of business processes • Software solutions include: SAP and Oracle • A single application ties together multiple business functions • Benefits of Integration • Drawbacks: Cost, Complexity, Culture

  11. Course Recap – Week 7 • Customer Relationship Management • Brings together information regarding customers, sales, marketing, and products • Functions supported and management issues • Business Intelligence • Knowledge about your customers, competitors, partners, competitive environment, and internal operations • Enables users to identify and understand the key trends and events driving their businesses • Uses and challenges • Knowledge Management • Knowledge management comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. • Benefits, Communities of Practice, Communities of Interest

  12. Course Recap – Week 8 • Cost / Benefit Analysis • Tangible vs. Intangible Benefits • Total Cost of Ownership • Financial Formulas • Enables value comparison of projects versus each other • Enables value comparison of projects versus a company’s cost of capital • Portfolio Management • Business Drivers • Methodology • Portfolio Types

  13. Course Recap – Week 9 • Kodak • Disruptive technology • Innovation and the culture of innovation • Financial concepts such as NPV • Change management • Discuss the strategic and cultural similarities and differences between Wyeth and Kodak. • How influential and effective was senior leadership in each of these?

  14. Course Recap – Week 10 Role of the CIO • Most Time Spent • Collaborating with CXOs • Making Strategic Decisions • Working on Strategic Business Planning • Obstacles to Success • Overwhelming Project Backlog and Requests • Ability to Execute Remains a Top Concern • Focus on Cost Cutting • Opportunities • Using IT to Enable / Standardize Business Processes • Measuring Success and Proving Business Value • A Modern CIO • Deputies Run Operations • Focus on Strategy and Execution Source: www.cio.com: “State of the CIO”

  15. Course Recap – Week 11 eCommerce • Features and associated business value of the Web • B2B, B2C, C2C, C2B, eGovernment • Crowdsourcing • Characteristics • Benefits • Drawbacks Source: www.cio.com: “State of the CIO”

  16. Course Recap – Week 12 • Social Commerce – essentially using social media as part of eCommcerce • Examples: • Rating sites • Online shopping or “social shopping” • How does this differ from eCommerce (e.g. typical B2C) alone?

  17. Remaining Class Schedule

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