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K NANG CO BN V NGHI N CU TH TRUNG Market Research

N?I DUNG. Nghin c?u th? tru?ng l g??ng d?ng nghin c?u th? tru?ngQuy trnh nghin c?uCc d?ng d? li?uPhuong php thu th?p d? li?uThi?t k? b?ng h?iCh?n m?uX? l d? li?uChu?n b? bo co nghin c?uN?i dung bo co nghin c?u th? tru?ng. NGHIN C?U TH? TRU?NG. Marketing l g? L qu trnh

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K NANG CO BN V NGHI N CU TH TRUNG Market Research

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    1. K? NANG CO B?N V? NGHIN C?U TH? TRU?NG (Market Research) INVESTCONSULT GROUP Ngh? An Thng 10/2009

    2. N?I DUNG Nghin c?u th? tru?ng l g? ?ng d?ng nghin c?u th? tru?ng Quy trnh nghin c?u Cc d?ng d? li?u Phuong php thu th?p d? li?u Thi?t k? b?ng h?i Ch?n m?u X? l d? li?u Chu?n b? bo co nghin c?u N?i dung bo co nghin c?u th? tru?ng

    3. NGHIN C?U TH? TRU?NG Marketing l g? L qu trnh xc ti?n v?i th? tru?ng nh?m th?a mn nh?ng nhu c?u v mong mu?n c?a con ngu?i. Marketing l cch nghi, cch lm d? c du?c khch hng v gi? du?c h?. Nghin c?u th? tru?ng l g? L qu trnh thu th?p v phn tch c h? th?ng cc d? li?u v? cc v?n d? c lin quan d?n cc ho?t d?ng Marketing v? hng ha v d?ch v? (Theo hi?p h?i Marketing Hoa K?)

    4. ?NG D?NG NGHIN C?U TH? TRU?NG Nghin c?u v? th? tru?ng: Tr? l?i cc cu h?i, cc tnh ch?t c?a chng ? vng lnh th? c?a th? tru?ng nhu th? no? Ti?m nang thuong m?i c?a th? tru?ng. Nghin c?u v? s?n ph?m: S?n ph?m c?a hng du?c ch?p nh?n nhu th? no? Cc s?n ph?m c?a hng khc c?nh tranh v?i ta v? di?u g? Vi?c pht tri?n s?n ph?m hi?n t?i theo hu?ng no? Nghin c?u v? phn ph?i: M?ng lu?i knh phn ph?i nhu th? no? Phuong th?c phn ph?i th? no? Nghin c?u v? gi c?: Quan ni?m c?a khch hng v? gi c?? Kh? nang ch?p nh?n, kh? nang chi tr? ra sao? Nghin c?u qu?ng co: nh gi hi?u qu? c?a qu?ng co, c?n qu?ng co trn phuong ti?n no, n?i dung qu?ng co nhu th? no? Nghin c?u d? bo: D? bo th? tru?ng trong ng?n h?n (1 nam), d? bo trung h?n v di h?n (2 nam).

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