Expand Your Business Through Ours: Advertise W ith The Collegian Today

1. Expand Your Business Through Ours: Advertise With The Collegian Today

2. Why Advertise? • The Collegian is an AWARD-WINNINGnewspaper. • 89 years of excellence! • Most beneficial way to reach the Gen-Y crowd

3. Who is Gen-Y? • Born from 1979-1997 (ages 12-30) • The next dominant generation of Americans • Represents one-third of the population. • Big Spenders • Gen-Y’s collectively spend $170 million per year. • Raised as consumers • Grew up in media-saturated, brand-conscious world. • Very tech savvy • Spend 1/3 of timeOnline Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research

4. Gen-Y Students Have Money! • 75% of students have jobs • $250 Discretionary income • Gen-Y’s have $170 million of their own & their parent’s money. Source: Institution Research, Assessment and Planning at California State University, Fresno

5. What do Gen-Y’s get from The Collegian? • 70%of students have been motivated to take some sort of action • 78% of all students use coupons or promo codes. Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.

6. Population • 19,132 undergraduate students (18-34) • 2,849 graduate students (25-54) • 584 post baccalaureate • 2,034 faculty and staff (25-54, 55+) Source: Institution Research, Assessment and Planning at California State University, Fresno

7. We Are a Diverse Market! • Source: Institution Research, Assessment and Planning at California State University, Fresno

8. Print Edition • Prints 3 times a week • The Collegian offers 7 different ad sizes • 47 distribution points on campus

9. Online Edition Click This! • Available 24/7 • Three (3) ways to access • Great way to reach Gen Y’s & Alumni • Nationally recognized for its excellence • Receives 42,300 unique monthly visitors • Students spend 10.5 minutes reading each issue of The Collegian Online (http://collegian.csufresno.edu/) Source: Institution Research, Assessment and Planning at California State University, Fresno

10. Award-winning newspaper and Website • Online Edition Awards • Pacemaker National Finalist • Third place, Best Interactive Element • Best Newspaper Promotion Campaign, Best in Category • First place, Best Online Display Ad • Print Awards • First place, Best Special Section • Journalist; Mark of Excellence Awards, 2008 • First place, Sports Reporting, Nation Finalist

11. Collegian Print Ads PRINT RATES National rate……….........................$11.00 Open rate………………………$9.00 Student rate…………………..$7.00 Contract Bulk Rate Local: National: 40 col.” $8.40 $10.40 80 col.” $8.20 $10.20 120 col.” $8.00 $9.00 160 col.” $7.80 $8.80 200 col.” $7.60 $8.60 240 col.” $7.40 $8.40 280 col.” $7.20 $8.20 300 col.” $7.00 $8.00

12. Collegian Online Ads RECTANGLE AD 300 x 250 pixels Monthly Weekly National $350 $175 Local $300 $150 Faculty/Staff/Student $250 $100 WIDE SKYSCRAPER AD 160 x 600 pixels Monthly Weekly National $300 $150 Local $250 $125 Faculty/Staff/Student $225 $100 LEADERBOARD AD 728 x 90 pixelsMonthly Weekly National $350 $175 Local $300 $150 Faculty/Staff/Student $250 $100

13. What’s the best way to advertise? • Multiple Insertions • Bigger the Better • Link back to your homepage • Special Issues

14. How to advertise with us? • Run Dates: - The deadline for placing ads is seven (7) days before the run date. • Payment Options: • Pre-payment with cash or check. • Ad Design: - Art work is free of charge. • The Collegian also accepts pre-designed ads. • Ads with animation, submit in gif or jpeg

15. ADVERTISE WITH US TODAY! MEETS