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Tour Costs. Business of Music Mrs. Deady. Why Tour?. Excellent means to promote an artist’s album, But, for most new artists the costs of touring exceed the income derived from the engagement.

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Presentation Transcript
Tour costs

Tour Costs

Business of Music

Mrs. Deady


Why tour
Why Tour?

  • Excellent means to promote an artist’s album,

  • But, for most new artists the costs of touring exceed the income derived from the engagement.

  • The development of video as a promotional tool has reduced the importance of conventional tour support.


Gross receipts
Gross receipts

  • Money earned from ticket sales

  • You need to get accurate accounting of the number of seats sold, even if it means using a clicker for “festival” dates.


Expenses
Expenses

  • Be aware: some are passed along by promoters while they keep any rebates or discounts they receive from ticket sales or radio stations


Typical expenses
Typical Expenses

  • Advertising – can be a cross-promotion for a current album.

  • Rent for the facility

  • Personnel – box office, cleanup, ushers, ticket takers, doormen

  • Rental of equipment – public address system, lights, pianos, etc.

  • Insurance


Typical expenses cont d
Typical Expenses, cont’d

  • Security and crowd safety

  • Stage crew

  • Ground and air transportation for the artist and entourage

  • Catering for artist and crew

  • Public-performance license for the music

  • Medical

  • Merchandising


Accounting formula
Accounting Formula

  • Receipts less Expenses =

  • Net Profit or Loss


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