the Whimsical World of WHEEling

3. Chosen Task 1 – MomentumMain TopicCycling in SingaporeAim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby.

4. Trends in Cycling • Cycling is Good! • How We Researched • Our Masterplan • Future of Cycling the Whimsical World of WHEEling

5. Government Efforts • Reasons why People cycle • Development Online • Cycling Organisations in Singapore • Professional Cycling

6. Cycling on pedestrian pavements illegal Reviewing traffic law Traffic police Links major parks, nature sites, residential and urban areas The National Parks Board (NParks) Park Connector Network (PCN) Improvement of cycling infrastructure Tampines MP Irene Ng Parliamentary debates Government efforts

7. East Coast Park • Traveling Eg. Victoria Junior College students cycle to school • Leisure activity

8. Togoparts.com BIKEsutra.com SGcycling.com Singapore Amateur Cycling Association (SACA) Safe Cycling Task Force • Internet forums and web logs • Organisations

9. Professional cycling Samuel Yang Best ASEAN Rider Khoo Swee Chiow cycled from Penang to Singapore and from Singapore to Beijing in 2003.

10. Frances E. Willard, How I Learned to Ride the Bicycle "She who succeeds in gaining the mastery of the bicycle will gain the mastery of life."

11. Stamina and fitness levels increase • Low-impact, low risk of injury • Sustainable regular exercise • More convenience as there is no need for road tax, fuel or licenses

12. Less time taken to travel - AUSTRALIAN BICYCLE COUNCIL, 2006

13. Emotional benefits Focus group with Raffles Riders • Cycling cultivates a sense of adventure & independence in the young • Stress relief • Opportunity to socialise

14. Primary Research • To anchor our research content locally • Secondary Research • To find out more about the state of cycling development locally and overseas • To predict the benefits of cycling • To help in brainstorming strategies to drive momentum

15. Secondary • Library • Online • Newspapers • Primary • Surveys • Interviews • Focus Group Discussions

16. To get more people pedalling away • Two pronged approach • HARDWARE & HEARTWARE • Hardware: Facilities & Infrastructure • Heartware: Changing misconceptions to enthusiasm

17. 1 Hardware • Information Booklets • Cycling Clinics • Bicycle Rental Service 2 Heartware • Cyclathon Singapore

18. What? • Containing cycling-related information • To be distributed to the general public Why? • Lack of awareness; information is essential • Misconceptions and even fear present • Available cycling guides are unsuitable

19. Information in the booklets • Determined by Survey • Cycling rules • Cycling routes • Bicycle maintenance tips • Bicycle organisation contact details

20. Prewriting Stage • Identifying Authors • Identifying Source of Funding • Writing Stage • Post Writing Stage • Distribution • Post mortem • Revised Editions

21. Feasible? • High Interest Level • Funding by government is likely • Qualified authors are available • Putting information in a local context would greatly increase applicability

22. Community-Oriented • Either free of charge or for a nominal fee • At Community Centres (CCs) or schools • Can be combined with School CIP • Conducted by SACA, or students under their guidance

23. Feasible? • SACA has experience in programmes similar to this, particularly partnering the CCs, and are better poised to conduct the clinics • A large student population is available for CIP-linked clinics to draw on as volunteers • Publicity will attract more people to sign up

24. What? • A system to rent out bicycles in HDB heartlands Why? • Convenience • Caters to occasional and those who don’t own bikes • Reduce hassle in finding parking spaces • Many would like to cycle for leisure or transport

25. Inspiration: NTUC Income’s Townbike • Bikes parked at HDB flat void decks • Bikes unlock after sending an SMS to the rental station • Bikes specially designed to deter theft and withstand vandalism • Currently found in Bukit Batok

26. FOR RENT Adopt and Adapt: Expanding the Townbike system • Revamp payment system • an ez-link based system • Extend locations • MRT stations • CCs • Schools

27. Feasible? • Funding • Commercial interest from SMRT Corp. • Philanthropic interest from Lee Foundation or other charities • Government funds from CCs • Other sources of revenue from selling advertising space on rental stations and bicycles • The system would complement the Park-and-Ride scheme at MRT stations

28. Ways to Counter Problems • People rarely rent bicycles • Promotional campaigns • Avid cyclists already own bicycles • Target occasional cyclists • Theft, vandalism • Custom-designed tamper-proof or very cheap bicycles • Maintenance an issue • Special staff members or volunteers from community service programmes

29. What? • A bicycle race through Singapore’s road networks, akin to a walkathon Why? • Publicity for fun cycling • Cycling more attractive • Opportunity to socialise

30. Details of Cyclathon • Organised by SACA & the Sports Council • On park connectors or roads • During a weekend, to attract more cyclists • Different categories • Competitive for professionals • Non-competitive for amateurs • Fund-raising and educational funfair at finishing location

31. Ways to Counter Problems • Poor turnout • Publicity • “I’m too old/unfit to participate” mentality • Promotional campaign to dispel misconceptions • Plan cyclathon with participants’ needs in mind • Too few local professional cyclists • Invite foreign professional cyclists • Host international cycling events in Singapore, with cyclathon as a fringe event

32. More road cyclists result in less serious road accidents • Safer routes for cyclists of tomorrow • Leaves more space for spatially constrained Singapore

33. THANK YOU FOR YOUR KIND ATTENTION