The whimsical world of wheeling
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Chosen Task 1 – Momentum Main Topic Cycling in Singapore Aim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby. Trends in Cycling Cycling is Good! How We Researched Our Masterplan Future of Cycling.

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the Whimsical World of WHEEling

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The whimsical world of wheeling

Chosen Task 1 – MomentumMain TopicCycling in SingaporeAim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby.


The whimsical world of wheeling

  • Trends in Cycling

  • Cycling is Good!

  • How We Researched

  • Our Masterplan

  • Future of Cycling

the Whimsical World of WHEEling


The whimsical world of wheeling

  • Government Efforts

  • Reasons why People cycle

  • Development Online

  • Cycling Organisations in Singapore

  • Professional Cycling


The whimsical world of wheeling

Cycling on pedestrian pavements illegal

Reviewing traffic law

Traffic police

Links major parks, nature sites, residential and urban areas

The National Parks Board (NParks)

Park Connector Network (PCN)

Improvement of cycling infrastructure

Tampines MP Irene Ng

Parliamentary debates

Government efforts


The whimsical world of wheeling

East Coast Park

  • Traveling

Eg. Victoria Junior College students cycle to school

  • Leisure activity


The whimsical world of wheeling

Togoparts.com

BIKEsutra.com

SGcycling.com

Singapore Amateur Cycling Association (SACA)

Safe Cycling Task Force

  • Internet forums and web logs

  • Organisations


The whimsical world of wheeling

  • Professional cycling

Samuel Yang

Best ASEAN Rider

Khoo Swee Chiow cycled from Penang to Singapore and from Singapore to Beijing in 2003.


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Frances E. Willard, How I Learned to Ride the Bicycle

"She who succeeds in gaining the mastery of the bicycle will gain the mastery of life."


The whimsical world of wheeling

  • Stamina and fitness levels increase

  • Low-impact, low risk of injury

  • Sustainable regular exercise

  • More convenience as there is no need for road tax, fuel or licenses


The whimsical world of wheeling

  • Less time taken to travel

- AUSTRALIAN BICYCLE COUNCIL, 2006


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Emotional benefits

Focus group with Raffles Riders

  • Cycling cultivates a sense of adventure & independence in the young

  • Stress relief

  • Opportunity to socialise


The whimsical world of wheeling

  • Primary Research

    • To anchor our research content locally

  • Secondary Research

    • To find out more about the state of cycling development locally and overseas

    • To predict the benefits of cycling

    • To help in brainstorming strategies to drive momentum


The whimsical world of wheeling

  • Secondary

    • Library

    • Online

    • Newspapers

  • Primary

    • Surveys

    • Interviews

    • Focus Group Discussions


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  • To get more people pedalling away

  • Two pronged approach

    • HARDWARE & HEARTWARE

  • Hardware: Facilities & Infrastructure

  • Heartware: Changing misconceptions to enthusiasm


The whimsical world of wheeling

1

Hardware

  • Information Booklets

  • Cycling Clinics

  • Bicycle Rental Service

2

Heartware

  • Cyclathon Singapore


The whimsical world of wheeling

What?

  • Containing cycling-related information

  • To be distributed to the general public

Why?

  • Lack of awareness; information is essential

  • Misconceptions and even fear present

  • Available cycling guides are unsuitable


The whimsical world of wheeling

Information in the booklets

  • Determined by Survey

  • Cycling rules

  • Cycling routes

  • Bicycle maintenance tips

  • Bicycle organisation contact details


The whimsical world of wheeling

  • Prewriting Stage

    • Identifying Authors

    • Identifying Source of Funding

  • Writing Stage

  • Post Writing Stage

    • Distribution

    • Post mortem

    • Revised Editions


The whimsical world of wheeling

  • Feasible?

  • High Interest Level

  • Funding by government is likely

  • Qualified authors are available

  • Putting information in a local context would greatly increase applicability


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Community-Oriented

  • Either free of charge or for a nominal fee

  • At Community Centres (CCs) or schools

  • Can be combined with School CIP

  • Conducted by SACA, or students under their guidance


The whimsical world of wheeling

  • Feasible?

    • SACA has experience in programmes similar to this, particularly partnering the CCs, and are better poised to conduct the clinics

    • A large student population is available for CIP-linked clinics to draw on as volunteers

    • Publicity will attract more people to sign up


The whimsical world of wheeling

What?

  • A system to rent out bicycles in HDB heartlands

    Why?

  • Convenience

  • Caters to occasional and those who don’t own bikes

  • Reduce hassle in finding parking spaces

  • Many would like to cycle for leisure or transport


The whimsical world of wheeling

Inspiration: NTUC Income’s Townbike

  • Bikes parked at HDB flat void decks

  • Bikes unlock after sending an SMS to the rental station

  • Bikes specially designed to deter theft and withstand vandalism

  • Currently found in Bukit Batok


The whimsical world of wheeling

FOR RENT

Adopt and Adapt: Expanding the Townbike system

  • Revamp payment system

    • an ez-link based system

  • Extend locations

    • MRT stations

    • CCs

    • Schools


The whimsical world of wheeling

Feasible?

  • Funding

    • Commercial interest from SMRT Corp.

    • Philanthropic interest from Lee Foundation or other charities

    • Government funds from CCs

    • Other sources of revenue from selling advertising space on rental stations and bicycles

  • The system would complement the Park-and-Ride scheme at MRT stations


  • The whimsical world of wheeling

    Ways to Counter Problems

    • People rarely rent bicycles

      • Promotional campaigns

    • Avid cyclists already own bicycles

      • Target occasional cyclists

    • Theft, vandalism

      • Custom-designed tamper-proof or very cheap bicycles

    • Maintenance an issue

      • Special staff members or volunteers from community service programmes


    The whimsical world of wheeling

    What?

    • A bicycle race through Singapore’s road networks, akin to a walkathon

      Why?

    • Publicity for fun cycling

    • Cycling more attractive

    • Opportunity to socialise


    The whimsical world of wheeling

    Details of Cyclathon

    • Organised by SACA & the Sports Council

    • On park connectors or roads

    • During a weekend, to attract more cyclists

    • Different categories

      • Competitive for professionals

      • Non-competitive for amateurs

    • Fund-raising and educational funfair at finishing location


    The whimsical world of wheeling

    Ways to Counter Problems

    • Poor turnout

      • Publicity

    • “I’m too old/unfit to participate” mentality

      • Promotional campaign to dispel misconceptions

      • Plan cyclathon with participants’ needs in mind

    • Too few local professional cyclists

      • Invite foreign professional cyclists

      • Host international cycling events in Singapore, with cyclathon as a fringe event


    The whimsical world of wheeling

    • More road cyclists result in less serious road accidents

    • Safer routes for cyclists of tomorrow

    • Leaves more space for spatially constrained Singapore


    The whimsical world of wheeling

    THANK YOU

    FOR YOUR KIND ATTENTION


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