Integra Workshop Kirstie Heneghan November 2012. The Potential of Social Media in B2B. People have always wanted to s hare their experiences, opinions and recommendations with family, friends and colleagues as well as seeking advice and opinions from others…. Integra Workshop.
The Potential of Social Media in B2B
People have always wanted to share their experiences, opinions and recommendations with family, friends and colleagues as well as seeking advice and opinions from others…
Remember to keep the audience front of mind
Facebook Engagement =
Which is most suited to your objectives?
Where is your audience already?
Which can give you the most benefits?
How much do you have time for?
Use your Post-it Notes in this exercise!
Plot out your content calendar
What else could you talk about or share?
Format a calendar with fields for day, date, topic, copy, links, creative, notes, approval
Plot out seasonal / promotional events
Work out what content you could create or re-use from other communications (use wisely!)
Write your copy for the post, thinking about your audience and the call to action.
Have you reflected your core values?
What are you asking them to do?
Ask me now or you can tweet me at @kjhen2010
Social is part of the fabric of business