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Рекламная кампания по продвижению нового товара на рынок PowerPoint PPT Presentation


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Рекламная кампания по продвижению нового товара на рынок. Все о Nestle.

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Рекламная кампания по продвижению нового товара на рынок

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Nestle

Nestle

  • , . , .

  • 1866. , , FarineLactee .

  • , 8000 , .


Nestle1

Nestle

  • . 2009 2 . 23 280 , , - , , 5000, , . . , , .


Nestle2

Nestle

  • . , - .

  • . 280000, 456 84. 2009 108 . 2009 15,7 .


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:

  • : NESCAFE, TASTERSCHOICE, RICORE, RICOFFY, NESPRESSO, BONKA, ZOEGAS, LOUMIDIS

  • : NESTLE, PURE LIFE, NESTLE AQUAREL, PERRIER, VITTEL, CONTREX, S.PELLEGRINO, ACQUA PANNA, LEVISSIMA, VERA, FERST BISMARCK, VILADRAU, ARROWHEAD, POLAND SPRING, SANTA MARIA, LAVIE, DEER PARK, ALMANHAL, OZARKA, HEPAR, SAN BERNARDO, BUXTON, HARZER GRAUHOF, HIDDEN SPRING, ICE MOUNTAIN, NALICZOWIANKA, ZEPHYRHILLS

  • : NESTEA, NESQUIK, NESCAU, MILO, CARNATION, LIBBYS, CARO, CALISTOGA, JUICY JUICE, NESTOMALT


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:

  • : NESTLE, NIDO, NESPRAY, NINHO, CARNATION, MILKMAI, LALECHERA, MOCA, KLIM, GLORIA, SVELTY, MOLICO, NESTLE OMEGA PLUS, BEAR BRAND, COFFEE-MATE, LC1, CHAMYTO, LALAITIERE, SVELTESSE, YOCO, SVELTY, MOLICO, MUNCH BUNCH, CHAMBINHO, BAEREN MARKE

  • : NESTLE

  • : NESTLE, NAN, LACTOGEN, BEBA, NESTOGEN, CERELAC, NESLAC, NESTUM, GUIGOZ,BONA, ALETE, GOOD START

  • : NUTREN, CLINUTREN, PEPTAMEN, MODULEN


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:

  • : POWER BAR, PRIA, MUSASHI

  • (, , , , ): MAGGI, BUITONI, CROSSE & BLACKWELL, WINIARY, ORTEGA

  • (, ): MAGGI, BUITONI, STOUFFERS, HOT POCKETS

  • : NESTLE, FRISCO, CAMY, SAVORY, PETERS, HEAGEN DASZ, MOEVENPICK, CHAMBINHO, SHELLER, FRIGOR

  • ( , , , , ): NESTLE, BUITONI, HERTA, TOLL HOUSE, LEAN CUISINE, SABRA, WAGNER, LACOCINERA


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:

  • , , : NESTLE, CRUNCH, CAILLER, GALAK/MILKYBAR, KIT KAT, SMARTIES, BACI, AFTER EIGHT, BUTTERFINGER, LION, AERO, POLO, FRUTIPS, ROWNTREES, PASSA TEMPO, WONKA

  • : CHEF, DAVIGEL, MINORS

  • : PURINA, FRISKIES, DARLING, GOURMET

  • : ALCON, GALDERMA

  • : LOREAL, LABORATORIES INNEOV


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  • NESTLE . 1875 , , . 50 , (CAILLER) . , , .

  • , . , , NUTS, NESTLE NESQUIK, . NESTLE .


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  • Holiday collection :

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:

  • Mars

  • Ritter Sport

  • Alpen Gold

  • Milka


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  • ( )


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  • POS, ,

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; 1

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; 2

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  • : Holiday collection !


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; 3

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  • , Holiday collection.

  • : Holiday collection. !


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  • , ?

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:( , , )

  • Nestle


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  • , ; , / .

    :

  • , 45

  • :


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  • ( ), .


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?

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  • :

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:

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:

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:

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  • . .


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  • (5-8%).


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  • - , , / , ?

  • (, )

  • : 10%

  • ( , 7 , ..)


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, :

  • ..

  • . ( / )


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  • ? / ?

  • ( 15 30 )

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  • !


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-

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POS-

  • ,


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  • - Kraft Foods. (45,7%) . Nestle (38,8% 35,4% ).


2007 2012

2007-2012


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  • , SSP (Single Source Panel). ( 8100 ) 23 500 . - online .,


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  • Holiday collection . -. .

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,

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,

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  • , , : Holyday Collection Nestle! , , , ! .


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,

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,

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:

  • , , ,

  • , , : Holyday Collection Nestle! , , , ! .


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,

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  • : Holiday collection !


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,

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  • 2 ( )


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,

  • . . .

  • , !

  • : , , Holiday Collection? .. () , , ..

  • - !

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,

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, 1

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, 2

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,

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!


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