THE PERFECT STORM THE GLOBAL FREE FROM MARKET 2014 - 2015. Hamish Renton | Managing Director 3 rd June 2014 | Free From Expo, Brussels. MY PERSPECTIVE. Over a decade of experience in Free From. As a leading Retail Exec, launched iconic Free From range in Tesco in 2004.
THE PERFECT STORMTHE GLOBAL FREE FROM MARKET 2014 - 2015
Hamish Renton | Managing Director
3rd June 2014 | Free From Expo, Brussels
Market Entry ConsultancyCategory Management
Marketing & BrandingSales & Distribution
Market Research Product Packaging
FREE FROM META TRENDS
More products aimed at higher end of market
Despite lingering uncertainty, more products being aimed at the higher end of the market. Opportunities in confectionary, desserts, frozen food, ambient grocery and bakery.
Shoppers more health conscious
Increasing numbers of people without coeliac disease choosing gluten free lifestyle, with weight loss a key motivator.
Increasing time pressure and longer working hoursled to an increased demand for more convenient solutions. Growth in snacks, ready meals, pre-sliced and part cooked.
Shoppers more time pressed
THE PERFECT GROWTH STORM
Free From sectors
are being restructured
with an increase in mergers, acquisitions and disposals. Scale is causing national champions to have regional aspirations.
4. RETAILERS CONTINUE TO GROW
3. INCREASING DEMANDS & NEW CONSUMER TRENDS
2. NEW RULES FOR SUPPLY
1. INCREASINGLY TOUGH COMPETITION
Due to growth in
mature Western markets, global demand will increase with the emergence of new Free From markets in Eastern Europe, China, India etc.
raised awareness and
understanding of Free From. Ingredients are subject to global commodity price variations meaning price volatility.
Retailers are continuing to consolidate and internationalize with private label increasing its market share.
FREE FROM GROWTH STORM
Free From companies that export:
NORTH AMERICAN TRENDS
THE FUTURE OF FREE FROM
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