1 / 5

Role of Marketing in Effective Leadership

Role of Marketing in Effective Leadership. Presented by Dr. Memo Diriker UMES ORLD Ph.D. Program July 15, 2006. What Leaders… DO!. Leaders Listen Up and Down Leaders Plan Leaders Control and Evaluate Leaders Delegate Leaders Trust and Instill Trust Leaders Take Responsibility.

vanya
Download Presentation

Role of Marketing in Effective Leadership

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Role of Marketing in Effective Leadership Presented by Dr. Memo Diriker UMES ORLD Ph.D. Program July 15, 2006

  2. What Leaders… DO! • Leaders Listen Up and Down • Leaders Plan • Leaders Control and Evaluate • Leaders Delegate • Leaders Trust and Instill Trust • Leaders Take Responsibility

  3. What Leaders… DON’T DO! • Leaders Don’t Start with the Plan • Leaders Don’t Wait • Leaders Don’t Single Track (Scenarios) • Leaders Don’t Ignore (Plans) • Leaders Don’t Sweat the Details • Leaders Don’t Micromanage

  4. Leaders in the Non-Profit Sector Use Marketing to… • Communicate with Stakeholders • Secure and Enhance Resources • Build Public Awareness • Shape Public Opinion • Educate • Advocate • Sell (Anything to Anyone Appropriate) • Prevent/Manage Conflict and Crises

  5. Excellent Marketing Resources for Leaders in the Non-Profit Sector: http://www.fullcirc.com/rlc/rlcindex.htm http://www.ncna.org/ (Click on Resource Links) http://www.marylandnonprofits.org/ (Click on Expert Support) http://www.marketingpower.com/

More Related