Does email marketing work

1. DOES EMAIL MARKETING WORK?

2. In 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp, set the stage for commercial email by sending the first bulk email. Often referred to as “Father of Spam” he generated $13 million in sales! Today, we are bombarded with email marketing campaigns and although some of it still feels spammy, there is no doubting the impact a well- crafted message can have on your customers. In reality, with a well-planned campaign, your brand can easily select the best email templates depending on the message you want to convey. Whether you are welcoming new subscribers, notifying customers of a sale or wishing someone Happy Birthday, email outreach is a medium that can offer personalized human connection.

3. What is email marketing? Email marketing is the practice of sending a commercial email message to contacts who have signed up for your email list & given express consent to receive email communications from you. The underlying idea of email marketing will never change. No brand marketer intends to send any unsolicited email. The undying focus is still on ‘Right message, right person, right time’.

4. PROMOTIONAL EMAILS Promotional emails are an excellent method for your small business to increase sales, signups, and new product offers. 01 Types of marketing emails INFORMATIONAL EMAILS Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements and more. 02

5. NEWSLETTERS Newsletters convey business-related news (new milestones met, new product features) or showcase a product use case. Newsletters, which are sent on a regular basis, help you establish a continuous relationship with your readers. 03 ANNOUNCEMENTS Email offers the required formality as a conduit for sending important communications. This would explain why, during COVID-19, email was the preferred medium for brands issuing crisis messages. 04 Note: You should only send them to people who have opted in to receive emails from you.

6. What Makes Email a Good Lead Magnet? A lead magnet is a free resource that entices potential consumers to click on your link. Visitors are more likely to join up for your email list and eventually become paying clients if you use it accurately.

7. 01 02 03 EASILY CONSUMED To gain traction, instead of a 1000 page novel, aim for something that the audience can use and consume. ACTIONABLE Provide an actionable tool, skillset or a piece of beneficial information that the audience can apply or share. NOTICEABLE IMPROVEMENT If your lead magnet is as useful as your products and services, people will continue to buy it. 04 05 RELEVANT Be clear with your prospects & you will have no trouble coming up with a lead magnet subject that solves problems. IMMEDIATELY AVAILABLE Your customers love instant gratification and recognition. Make them feel valuable by replying to them right then and there.

8. Can I test my emails? Choose the criterion for success that is most important to you - clicks, opens or direct sales. You can do the following activities. Create an email marketing plan Design your emails Test your emails What you can do with marketing automation Measure your performance

9. Too lazy to do it yourself? ‘Mail us’ and we’ll take it from there to help you convert clients. EMAIL info@vantageites.com WEBSITE www.vantageites.com INSTAGRAM @VantageITeS