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By Group 1, Class 1 蔡秀棱 林妙娜 李博欣 谢有群

SWOT Analysis. -- the New Elite Institution. By Group 1, Class 1 蔡秀棱 林妙娜 李博欣 谢有群. Structure. Internal origin Strengths Weaknesses External origin Opportunities Threats. Internal origin. Strengths Well-known brand Top experts and professors Abundant experience

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By Group 1, Class 1 蔡秀棱 林妙娜 李博欣 谢有群

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  1. SWOT Analysis -- the New Elite Institution By Group 1, Class 1 蔡秀棱 林妙娜 李博欣 谢有群

  2. Structure • Internal origin • Strengths • Weaknesses • External origin • Opportunities • Threats

  3. Internal origin • Strengths • Well-known brand • Top experts and professors • Abundant experience • Tailor-made courses for individuals • Meet the need of college students • Location convenient to get • Flexible promotion methods • Explicit target market

  4. Internal origin • Weaknesses • Relatively higher price for college students • Low brand awareness in HEMC

  5. External origin • Opportunities • An unexploited market in HEMC • A large customer group • Cooperate with different school unions

  6. External origin • Threats • Competition from Career Centers provided by universities • Competition from the Entrepreneurship Institute in universities • Increasingly fierce competition from other same institutions outside the HEMC

  7. Thanks for your attention!

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