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Scholarships & Fundraising Amber D. Krieg Director of Development Alumni Association Programs Samuel M. Bernstine, Shenango Campus Society Board Partner and Practice Manager Kepner-Tregoe , Inc. Alumni Leadership Connections Conference June 10-12, 2011. Scholarships & Fundraising.
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Scholarships & FundraisingAmber D. KriegDirector of Development Alumni Association ProgramsSamuel M. Bernstine, Shenango Campus Society BoardPartner and Practice Manager Kepner-Tregoe, Inc. Alumni Leadership Connections ConferenceJune 10-12, 2011
Scholarships & Fundraising • Campaign update • Importance of scholarship support • Creating scholarships • The impact of alumni group scholarships
For the Future Overall GoalTime Elapsed: 58.7% $2 billion goal To Go: $.7 Current: $1.3 67% Achieved as of 6/01/11
Private Student Support(Since January 2007) Donors have created guidelines for: • 484 new student-related endowments • 68 new annually funded accounts Penn State now has: • 3,829 active student endowments • Generated an income of $22.3 million in 2009/2010
Why is scholarships support important? Did you know that in 2009-2010… • 76 percent of all students at the University received some form of financial aid? • the average loan debt for graduating undergraduate students was $31,133? • 11,710 Penn State students received endowed or annually funded scholarships from donor funds?
Did you know… (continued) • University Scholarships averaged $3,089? • the total amount of University Scholarships awarded was $34,354,307? • the number of low-income students was 10,546? • the number of first-generation students was 22,247? • the number of financial aid recipients with unmet needs was 33,250? • the average unmet need per student was $6,308? • the total unmet need was $271,131,572?
Types of Student Support Named Scholarships • Alumni Association Volunteer • Trustee Scholarship • Renaissance Fund • Annually Funded Other • Award • Program Support
The Process • Contact Amber Krieg (adk5@psu.edu or 814-865-5742) • Work collaboratively to identify the gift vehicle that works best for your group • Establish a fundraising strategy • Establish guidelines • Secure pledges and gifts • Work with Student Aid to award scholarship when fund is endowed
Considerations • Strong, consistent group leadership? • Group support of initiative? • “Who” do you want to support? • Preferences—county, major, etc? • Need-based and/or merit-based? • What level of involvement does the group want?
Fundraising strategies • Events • Mail appeal • Chapter newsletter/correspondence • Annual Fund gift designation • Electronic Fund Transfer (EFT) • Matching Gifts
How do groups raise funds? Golf tournaments Greater Fort Lauderdale Chapter
Special Events Chicago Chapter
Pennsylvania Dutch Dinner Orange County Chapter
Student Bus Service Connecticut Valley Chapter
Raffles Greater Susquehanna Valley Chapter
Silent Auction Greater Pittsburgh Chapter C. Gaus
Portion of yearly dues towards scholarship Triangle, NC Chapter
Just ask! Target specific individuals for ‘leadership gifts’
Penn State Alumni AssociationAffiliate Group Scholarship Endowments FY 2009 95 Affiliate Groups: 58 Chapters: $2,414,700 11 Alumni Interest Groups: $768,400 14 College Societies: $1,371,800 12 Campus Societies: $482,000 Combined Endowment (Book Value): $5,037,000
Penn State Alumni AssociationAffiliate Group Scholarship Endowments FY 2010 98 Affiliate Groups: 61 Chapters: $2,755,950 11 Alumni Interest Groups: $824,220 14 College Societies: $1,434,559 12 Campus Societies: $528,306 Combined Endowment (Book Value): $5,543,036
