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Tourism. Martin Peters Chief Executive Leicester Shire Promotions. Bradgate Park. generates £97billion each year employs in excess of two million people around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn

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Tourism

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


  • generates £97billion each year

  • employs in excess of two million people

  • around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn

  • England welcomes over 25 million international visitors per annum

  • Some 873 million day trips are made each year with an estimated value of £39bn

  • England’s countryside offers a range of outdoor experiences to inspire, with ten national parks, 33 officially designated areas of outstanding natural beauty

Tourism In England

Martin Peters

Chief Executive

Leicester Shire Promotions


‘Holidaying at Home’

Domestic tourism is back in vogue. People are discovering there is real quality at home

(VisitEngland)

Martin Peters

Chief Executive

Leicester Shire Promotions


A New Tourism Landscape

Martin Peters

Chief Executive

Leicester Shire Promotions


  • Each year, Leicestershire welcomes over 1 million domestic overnight visitors, who spend over £130 million on their trips.

    • More than 400,000 of these visitors stay in the city of Leicester, spending some £50 million in total

  • The county also hosts around 250,000 inbound visitors annually, with spending in excess of £80 million

    • Around half of these international visitors stay in Leicester

Tourism in Leicestershire

Martin Peters

Chief Executive

Leicester Shire Promotions


Tourism in Leicestershire - asset base overnight visitors, who spend over £130 million on their trips.

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


Total Revenue by District overnight visitors, who spend over £130 million on their trips.

(£'s millions) 2010

Blaby District 120.27

Charnwood Borough 221.36

Harborough District 100.87

Hinckley & Bosworth District 147.38

Leicester City 449.57

Melton Borough 68.92

North West Leicestershire 149.55

Oadby & Wigston District 63.64

TOTAL 1321.55

Latest STEAM Figures for Leicester & Leicestershire

Source: STEAM 2011

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


Summary of Properties within Charnwood Forest overnight visitors, who spend over £130 million on their trips.

Total properties 56    

Serviced     39    

Graded Serviced 24    

Self Catering 9    

Graded Self Catering 5    

C&C 8    

Graded C&C 5

Recognised Visitor Attractions     30

Tourism Product in Charnwood Forest

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


  • skewed towards individuals between 35 and 49 years of age overnight visitors, who spend over £130 million on their trips.

  • high propensity to have children in the house, especially very young children (0-4 years)

  • - 20% vs. 11% (Youngest Child Age: 0-4 years)

  • - 17% vs. 10% (Youngest Child Age: 5-11 years)

  • - 7% vs. 5% (Youngest Child Age: 12-16 years)

  • married or co-habiting, have children, have a household income between £40K and £75K and are aged between 35 and 49 years

  • Source: Callcredit Information Group (Cameo) March 2012 (65,000 sample)

Who Comes?

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


Why do they Come? overnight visitors, who spend over £130 million on their trips.

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


  • Opportunities overnight visitors, who spend over £130 million on their trips.

  • short/medium term

  • website

  • joint campaigns - like SPE

  • increase quality assurance take up

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


  • Opportunities overnight visitors, who spend over £130 million on their trips.

  • medium / long term

  • More 'experience based’ attractions

  • Improved transport

  • Growth of Wood Fair

  • More accommodation

  • Improved profile alongside National Forest

Martin Peters

Chief Executive

Leicester Shire Promotions

Bradgate Park


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