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Martin Peters Chief Executive Leicester Shire Promotions

Tourism. Martin Peters Chief Executive Leicester Shire Promotions. Bradgate Park. generates £97billion each year employs in excess of two million people around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn

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Martin Peters Chief Executive Leicester Shire Promotions

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  1. Tourism Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  2. generates £97billion each year • employs in excess of two million people • around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn • England welcomes over 25 million international visitors per annum • Some 873 million day trips are made each year with an estimated value of £39bn • England’s countryside offers a range of outdoor experiences to inspire, with ten national parks, 33 officially designated areas of outstanding natural beauty Tourism In England Martin Peters Chief Executive Leicester Shire Promotions

  3. ‘Holidaying at Home’ Domestic tourism is back in vogue. People are discovering there is real quality at home (VisitEngland) Martin Peters Chief Executive Leicester Shire Promotions

  4. Abolition of RDAs and dismantling of regional structures • The rise of local DMOs structures • A new national body for tourism • A new Government with a new policy A New Tourism Landscape Martin Peters Chief Executive Leicester Shire Promotions

  5. Each year, Leicestershire welcomes over 1 million domestic overnight visitors, who spend over £130 million on their trips. • More than 400,000 of these visitors stay in the city of Leicester, spending some £50 million in total • The county also hosts around 250,000 inbound visitors annually, with spending in excess of £80 million • Around half of these international visitors stay in Leicester Tourism in Leicestershire Martin Peters Chief Executive Leicester Shire Promotions

  6. Tourism in Leicestershire - asset base Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  7. Total Revenue by District (£'s millions) 2010 Blaby District 120.27 Charnwood Borough 221.36 Harborough District 100.87 Hinckley & Bosworth District 147.38 Leicester City 449.57 Melton Borough 68.92 North West Leicestershire 149.55 Oadby & Wigston District 63.64 TOTAL 1321.55 Latest STEAM Figures for Leicester & Leicestershire Source: STEAM 2011 Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  8. Summary of Properties within Charnwood Forest Total properties 56     Serviced     39     Graded Serviced 24     Self Catering 9     Graded Self Catering 5     C&C 8     Graded C&C 5 Recognised Visitor Attractions     30 Tourism Product in Charnwood Forest Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  9. skewed towards individuals between 35 and 49 years of age • high propensity to have children in the house, especially very young children (0-4 years) • - 20% vs. 11% (Youngest Child Age: 0-4 years) • - 17% vs. 10% (Youngest Child Age: 5-11 years) • - 7% vs. 5% (Youngest Child Age: 12-16 years) • married or co-habiting, have children, have a household income between £40K and £75K and are aged between 35 and 49 years • Source: Callcredit Information Group (Cameo) March 2012 (65,000 sample) Who Comes? Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  10. Why do they Come? Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  11. Opportunities • short/medium term • website • joint campaigns - like SPE • increase quality assurance take up Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

  12. Opportunities • medium / long term • More 'experience based’ attractions • Improved transport • Growth of Wood Fair • More accommodation • Improved profile alongside National Forest Martin Peters Chief Executive Leicester Shire Promotions Bradgate Park

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