Social Media and Perkins

1. Social Media and Perkins Graphic designed in www.wordle.net

3. Emerging Top 100 Tools for Learning 2010 List

5. http://en.wikipedia.org/wiki/Google_products

6. http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_serviceshttp://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services

7. What is Twitter? www.twitter.com

8. Tweet-Agenda • What is Twitter? • How to Tweet? • Twitter Goal: Customer Relations • Twitter Goal: Product, Promotion & Sales • Twitter Goal: Crisis Management • Twitter Goal: Reputation Management • Twitter Do’s & Don’ts • Twitter tools

9. What is Twitter? The simple answer: Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”

10. What is Twitter? • The more accurate answer is: • Twitter is a micro-blogging tool that gives you 140 characters to: • Create content • Engage in conversation • Connect with others

11. How to Tweet?

12. Basics @ RT # DM

13. Use key words in bio • Create a clear description • Name • URL • Profile picture • Follow people by clicking “Follow” on their profile page • “Message” shows they are following back

15. What to Tweet? • Articles (URLs) from blogs / online magazines • RT’s from Tweeters you want to follow you • Answer people • Interesting things you want your followers to know

16. General Rules • 12 to 1 (give more than you ask for) • Tweet before following • Better to have more followers than follow • Don’t spam • Use less than 140 characters • Always answer back

17. Twitter Goal: Customer Relations

18. Twitter Goal: Customer relations • Engage with customers • Humanize your brand • Build loyalty • Have key customer relation personalities that people can identify with your brand

19. Twitter Goal: Customer Relations • Offer troubleshooting tips • Online resources • New product info

20. Product, Promotion & Sales • Links to promos • Discount codes for sales • Blog post updates • Tweet from events

21. Promotion Basics • Tweet at least 3x daily at spread out intervals. • Offer Twitter-only exclusives • Keep content relevant to your products & industry

22. Be good.. • Offer Tweep or Twit: a Twitter user • Tweet: using Twitter to send text message • Follower: a tweep who tracks your tweets • Shorten URL: use a URL trimming site • Re-Tweet or RT: resending another twit’s tweet • DM: direct message in private to a specific twit • @ reply: sent to a specific tweep but visible to all • #: hash mark designating topic as in #genealogy • Avatar: your Twitter profile photo

23. Twitter Goal: Crisis Management

24. Crisis Management • Direct line with customers to announce recalls or issues • Increases transparency • Builds trust

25. Twitter Goal: Reputation Management

26. Reputation Management • Give customers a direct look at your corporate values • Industry news • Thought leadership

27. Twitter Do’s & Don’ts

28. DO • DO find out what people are saying about your company. • DO set up an RSS feed Twitter searches. • DO follow key contributors, customers & potential customers. • DO check @’s and DMs regularly & answer them! • DO be dedicated to Twitter

29. More DO’s • DO watch what your competition is doing • DO follow Twitterers with similar interests • DO use Twitter to start a conversation • DO add your Twitter ID to your email signature • DON’T automatic DM

30. DON’T DON’T SPAM

31. Tools • http://friendorfollow.com/ - Management • http://www.refollow.com/ - Management • http://www.TwitterGrader.com - Analytics • http://www.twitterholic.com - Ranking

33. More Tools • http://bit.ly – Shorten URLs • http://search.twitter.com – Search • http://www.twicpic.com - Post pictures • http://www.twitterholic.com - Ranking

35. Apps to Tweet • http://hootsuite.com/ - Multiple accounts • http://www.tweetdeck.com – My favorite • http://www.seesmic.com • http://www.twhirl.org/

36. A-S adventuritter: an adventurous twitterer beetweet: a buzzing tweet; a “hot” tweet co-twitterer: a partner that tweets on your Twitter account. dweet: tweet sent while intoxicated drive-by-tweet: a quick post inbetween tasks friendapalooza: a quick burst of friend-adding mistweet: a tweet in which one later regrets neweeter: a new tweeter occasionitter: an occasional tweeter politweeter: a political tweeter politweet: a political tweet qwitter: a tool used to catch twitter quitters- UseQuitter.com reportwitters: reporter style twitterers sweeple: sweet twitter people

37. http://support.twitter.com/groups/31-twitter-basics

38. Thank you

42. Facebook Pages • Let’s review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these: • Links to your blog posts • Links to related articles (whether they’re yours or not) • Videos • Photos • Discussions

44. Write down five goals for your Facebook Page. They might be: • Create awareness of our brand on Facebook • Get 10,000 “Likes” by year-end • Have at least 5 comments or shared items each week • Make Facebook one of the top 3 referrers of traffic to our site • Get 2,000 entries to our Facebook contest

45. ADHE Perkin’s Goals: • Create awareness of our mission on Facebook • Get 50 “Likes” by year-end • Have at least 1 comment or shared item each week • Make Facebook a vehicle for college community awareness of Perkins and CTE activities

46. Arkansas Northeastern College

47. http://mashable.com/2009/05/25/twitter-to-facebook/

48. YouTube 101 • How to Upload • YouTube has 67 videos similar to this one. • Thousands of individuals have made their own instructional videos just on the subject of YouTube. • Marketing :Southeast Tech • Instruction: How to Start an IV • Instruction: Symptoms of a Slipping Transmission

49. Slideshare • Why use it?

50. www.Broadtexter.com