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PARKING SPACES. Peeyush, Montse, Rohan, Soo, Sun, Alberto. Hunt statement. We want improve the experience of finding a parking spot for car drivers to reduce the stress associated with finding a parking spot. General Findings. Money Immediacy Availability Walking distance. $$$$$$$$$.

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PARKING SPACES

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PARKING SPACES

Peeyush, Montse, Rohan, Soo, Sun, Alberto


Hunt statement

We want improve the experience of finding a parking spot for car drivers to reduce the stress associated with finding a parking spot.


General Findings

  • Money

  • Immediacy

  • Availability

  • Walking distance

$$$$$$$$$

PRIORITIES

  • Urgency

  • Safety/ Quality

  • Free for friends

  • $$$ for strangers.


Personalized Parking Space Finder:Storyboard


Personalized Parking Space Finder:Value Diagram


Personalized Parking Space Finder:Survey


Personalized Parking Space Finder:Survey


Personalized Parking Space Finder:Speed Dating

“This app is exactly what I needed.”

  • Usually just drive to the destination and find nearby parking ad hoc.

  • Usually first look for street parking because it’s cheaper.

  • Useful when going to downtown, big cities like NYC, big events.

  • Not useful for places where there are available parking spaces, like grocery stores / malls.

  • Attributes --> concrete / realistic options

    • Cost --> small increments (e.g. free, $1, $2, …)

    • Walking Distance --> (e.g. 0, 1, … , 10min max)


Car Spot Renting:Storyboard


Car Spot Renting:Value Diagram

Event, retail store, mall etc.

Wants to go to

Requests parking spot and pays

Rents out parking spot

Car driver

Parking spot owner


Car Spot Renting:Survey


Car Spot Renting:Survey


Car Spot Renting:Survey


Car Spot Renting:Speed Dating

“I would do it for free if it were for a friend”

“If I were to lend it to a stranger I would charge money”

“How do I know they’re gonna leave on time?”

  • It only makes sense if I had an extra parking spot or were out of town

  • Would share if not in use. But it is cumbersome to coordinate.

  • It depends on the nature of the event (who is going to use it)

  • People do not see a use case for moving their car, even for a friend.

  • Friends of friends are trustworthy.


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