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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan. Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming. Jen Sell-Matzke

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Jen Sell-Matzke Associate Director of Residential Life for Staffing and Student Programs

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Jen sell matzke associate director of residential life for staffing and student programs

Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Robert C. Reff, PhD

Interim Assistant Dean of Students for Chemical Health & Outreach Programming

  • Jen Sell-Matzke

  • Associate Director of Residential Lifefor Staffing and Student Programs

  • Dan Pedersen

    • Director of Residential Life


Who are we

Who are we?


Jen sell matzke associate director of residential life for staffing and student programs

Jen Sell-MatzkeAssociate Director of Residential Lifefor Staffing and Student Programs


Rob reff interim assistant dean of students for chemical health outreach programming

Rob ReffInterim Assistant Dean of Students for Chemical Health & Outreach Programming


Dan pedersen director residence life

Dan PedersenDirector Residence Life


A few things

A Few Things...


Open source

Open Source


Www stcloudstate edu uchoose www stcloudstate edu reslife

www.stcloudstate.edu/uchoosewww.stcloudstate.edu/reslife


Questions welcomed

Questions Welcomed


St cloud state university

St. Cloud State University


17 000 students

17,000 Students


86 from minnesota

86% from Minnesota


3 000 students live on campus

3,000 Students Live on Campus


80 of first year students live on campus

80% of first year students live on campus


How it all started

How it all started...


New administration

New Administration


New philosophy

New Philosophy


Confluence of events

Confluence of Events


Philosophy

Philosophy


Harm reduction

Harm Reduction


Data driven

Data Driven


Student engaged

Student Engaged


Best practice

Best Practice


Collaborative

Collaborative


Enhance current efforts

Enhance Current Efforts?


Resources

Resources


Jen sell matzke associate director of residential life for staffing and student programs

http://www.socialnorms.org/


Jen sell matzke associate director of residential life for staffing and student programs

http://www.higheredcenter.org/


Social norms theory

Social Norms Theory


Define the theory of social norms

Win a prize!!!

Define the theory of social norms...


Misperception about behavior of peers

Misperception about behavior of peers


Jen sell matzke associate director of residential life for staffing and student programs

Alcohol:Students believe that the quantity and frequency of alcohol use is higher for peers than they actually are


What causes misperceptions

What causes misperceptions?


Jen sell matzke associate director of residential life for staffing and student programs

Animal House - 1978


Jen sell matzke associate director of residential life for staffing and student programs

Old School - 2003


Jen sell matzke associate director of residential life for staffing and student programs

Baseline

Identify Actual & Perceived Norms

Intervention

Intense Exposure to Accurate Norms


Jen sell matzke associate director of residential life for staffing and student programs

Expected Results

Less Exaggerated

Perception of

Social Norms

Reduction of harmfulbehavior & increase in

healthy behaviors


Goals for project

Goals for Project


Gather accurate data about student s behavior

Gather accurate data about student’s behavior


Test social norms theory for large scale implementation

Test social norms theory for large scale implementation


Collaborate between multiple departments

Collaborate between multiple departments


Foster increased community among residents

Foster increased community among residents


Residential life background

Residential Life Background


Sherburne hall

Sherburne Hall


Step 1 collect baseline

Step 1: Collect Baseline


Collect data

Collect Data


Jen sell matzke associate director of residential life for staffing and student programs

What would we find:a) Students perceive others drinking more than they areb) Students are drinking at high-risk levels and they are accurately perceiving the norm


What would we find a students perceive others drinking more than they are

What would we find:a) Students perceive others drinking more than they are

b) Students are drinking at high-risk levels and they are accurately perceiving the norm


Intervention

Intervention


Norms clarification

Norms Clarification


Other interventions

Other Interventions


Results

Results


Time ran out on intervention

Time ran out on intervention


Small sample on post test

Small sample on post-test


Lessons learned

Lessons Learned


Students take a lot of surveys

Students take a lot of surveys


This is what the students want

“This is what the students want...”


I start work at 8am and the students meet at 9pm

“I start work at 8am and the students meet at 9pm”


Student involvement

Student Involvement


Modeling behavior

Modeling Behavior


Life happens

Life Happens


Interesting data

Interesting Data


Next steps

Next Steps...


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