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Jen Sell-Matzke Associate Director of Residential Life for Staffing and Student Programs

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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan. Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming. Jen Sell-Matzke

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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Robert C. Reff, PhD

Interim Assistant Dean of Students for Chemical Health & Outreach Programming

  • Jen Sell-Matzke
  • Associate Director of Residential Lifefor Staffing and Student Programs
  • Dan Pedersen
          • Director of Residential Life
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Alcohol:Students believe that the quantity and frequency of alcohol use is higher for peers than they actually are
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Baseline

Identify Actual & Perceived Norms

Intervention

Intense Exposure to Accurate Norms

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Expected Results

Less Exaggerated

Perception of

Social Norms

Reduction of harmfulbehavior & increase in

healthy behaviors

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What would we find:a) Students perceive others drinking more than they areb) Students are drinking at high-risk levels and they are accurately perceiving the norm

what would we find a students perceive others drinking more than they are
What would we find:a) Students perceive others drinking more than they are

b) Students are drinking at high-risk levels and they are accurately perceiving the norm

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