Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking a...
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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan. Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming. Jen Sell-Matzke

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Jen Sell-Matzke Associate Director of Residential Life for Staffing and Student Programs

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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Robert C. Reff, PhD

Interim Assistant Dean of Students for Chemical Health & Outreach Programming

  • Jen Sell-Matzke

  • Associate Director of Residential Lifefor Staffing and Student Programs

  • Dan Pedersen

    • Director of Residential Life


Who are we?


Jen Sell-MatzkeAssociate Director of Residential Lifefor Staffing and Student Programs


Rob ReffInterim Assistant Dean of Students for Chemical Health & Outreach Programming


Dan PedersenDirector Residence Life


A Few Things...


Open Source


www.stcloudstate.edu/uchoosewww.stcloudstate.edu/reslife


Questions Welcomed


St. Cloud State University


17,000 Students


86% from Minnesota


3,000 Students Live on Campus


80% of first year students live on campus


How it all started...


New Administration


New Philosophy


Confluence of Events


Philosophy


Harm Reduction


Data Driven


Student Engaged


Best Practice


Collaborative


Enhance Current Efforts?


Resources


http://www.socialnorms.org/


http://www.higheredcenter.org/


Social Norms Theory


Win a prize!!!

Define the theory of social norms...


Misperception about behavior of peers


Alcohol:Students believe that the quantity and frequency of alcohol use is higher for peers than they actually are


What causes misperceptions?


Animal House - 1978


Old School - 2003


Baseline

Identify Actual & Perceived Norms

Intervention

Intense Exposure to Accurate Norms


Expected Results

Less Exaggerated

Perception of

Social Norms

Reduction of harmfulbehavior & increase in

healthy behaviors


Goals for Project


Gather accurate data about student’s behavior


Test social norms theory for large scale implementation


Collaborate between multiple departments


Foster increased community among residents


Residential Life Background


Sherburne Hall


Step 1: Collect Baseline


Collect Data


What would we find:a) Students perceive others drinking more than they areb) Students are drinking at high-risk levels and they are accurately perceiving the norm


What would we find:a) Students perceive others drinking more than they are

b) Students are drinking at high-risk levels and they are accurately perceiving the norm


Intervention


Norms Clarification


Other Interventions


Results


Time ran out on intervention


Small sample on post-test


Lessons Learned


Students take a lot of surveys


“This is what the students want...”


“I start work at 8am and the students meet at 9pm”


Student Involvement


Modeling Behavior


Life Happens


Interesting Data


Next Steps...


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