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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan. Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming. Jen Sell-Matzke

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Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Robert C. Reff, PhD

Interim Assistant Dean of Students for Chemical Health & Outreach Programming

  • Jen Sell-Matzke

  • Associate Director of Residential Lifefor Staffing and Student Programs

  • Dan Pedersen

    • Director of Residential Life


Who are we
Who are we? towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Jen sell matzke associate director of residential life for staffing and student programs
Jen Sell-Matzke towards a comprehensive high-risk drinking and drug abuse prevention and intervention planAssociate Director of Residential Lifefor Staffing and Student Programs


Rob reff interim assistant dean of students for chemical health outreach programming
Rob Reff towards a comprehensive high-risk drinking and drug abuse prevention and intervention planInterim Assistant Dean of Students for Chemical Health & Outreach Programming


Dan pedersen director residence life
Dan Pedersen towards a comprehensive high-risk drinking and drug abuse prevention and intervention planDirector Residence Life


A few things
A Few Things... towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Open source
Open Source towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Www stcloudstate edu uchoose www stcloudstate edu reslife
www.stcloudstate.edu/uchoose towards a comprehensive high-risk drinking and drug abuse prevention and intervention planwww.stcloudstate.edu/reslife


Questions welcomed
Questions Welcomed towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


St cloud state university
St. Cloud State University towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


17 000 students
17,000 Students towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


86 from minnesota
86% from Minnesota towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


3 000 students live on campus
3,000 Students Live on Campus towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


80 of first year students live on campus
80% of first year students live on campus towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


How it all started
How it all started... towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


New administration
New Administration towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


New philosophy
New Philosophy towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Confluence of events
Confluence of Events towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Philosophy
Philosophy towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Harm reduction
Harm Reduction towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Data driven
Data Driven towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Student engaged
Student Engaged towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Best practice
Best Practice towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Collaborative
Collaborative towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Enhance current efforts
Enhance Current Efforts? towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Resources
Resources towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


http://www.socialnorms.org towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan/


http://www.higheredcenter.org towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan/


Social norms theory
Social Norms Theory towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Define the theory of social norms

Win a prize!!! towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Define the theory of social norms...


Misperception about behavior of peers
Misperception about behavior of peers towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Alcohol: towards a comprehensive high-risk drinking and drug abuse prevention and intervention planStudents believe that the quantity and frequency of alcohol use is higher for peers than they actually are


What causes misperceptions
What causes misperceptions? towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Animal House towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan - 1978


Old School towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan - 2003


Baseline towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Identify Actual & Perceived Norms

Intervention

Intense Exposure to Accurate Norms


Expected Results towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan

Less Exaggerated

Perception of

Social Norms

Reduction of harmfulbehavior & increase in

healthy behaviors


Goals for project
Goals for Project towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Gather accurate data about student s behavior
Gather accurate data about student’s behavior towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Test social norms theory for large scale implementation
Test social norms theory for large scale implementation towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Collaborate between multiple departments
Collaborate between multiple departments towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Foster increased community among residents
Foster increased community among residents towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Residential life background
Residential Life Background towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Sherburne hall
Sherburne Hall towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Step 1 collect baseline
Step 1: Collect Baseline towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Collect data
Collect Data towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


What would we find: towards a comprehensive high-risk drinking and drug abuse prevention and intervention plana) Students perceive others drinking more than they areb) Students are drinking at high-risk levels and they are accurately perceiving the norm


What would we find a students perceive others drinking more than they are
What would we find: towards a comprehensive high-risk drinking and drug abuse prevention and intervention plana) Students perceive others drinking more than they are

b) Students are drinking at high-risk levels and they are accurately perceiving the norm


Intervention
Intervention towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Norms clarification
Norms Clarification towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Other interventions
Other Interventions towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Results
Results towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Time ran out on intervention
Time ran out on intervention towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Small sample on post test
Small sample on post-test towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Lessons learned
Lessons Learned towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Students take a lot of surveys
Students take a lot of surveys towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


This is what the students want
“This is what the students want...” towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


I start work at 8am and the students meet at 9pm
“I start work at 8am and the students meet at 9pm” towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Student involvement
Student Involvement towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Modeling behavior
Modeling Behavior towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Life happens
Life Happens towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Interesting data
Interesting Data towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


Next steps
Next Steps... towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan


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