Courting
This presentation is the property of its rightful owner.
Sponsored Links
1 / 46

consumer PowerPoint PPT Presentation


  • 47 Views
  • Uploaded on
  • Presentation posted in: General

courting the. consumer. spending quality time with your audience. Joe Girling VP of Global Sales January 2011. Media Tomorrow (2012+). Rich Media. InStream. Video Advertising. Ad-funded apps. Social Networking. Standard Display. Micro-sites. Ad-funded OS. Classifieds. Mash-Ups.

Download Presentation

consumer

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Consumer

courtingthe

consumer

  • spending quality time with your audience

Joe Girling

VP of Global Sales

January 2011


Media tomorrow 2012

Media Tomorrow (2012+)

Rich Media

InStream

Video Advertising

Ad-funded apps

Social Networking

Standard Display

Micro-sites

Ad-funded OS

Classifieds

Mash-Ups

Text Links

Search

Widgets

Newspapers

Mobile

Portable Media Ads

User Generated

Digital Outdoor

PodCasting

Outdoor

In-Game Ads

Electronic Ink (e-ink)

Blogging

Pre-Roll

IPTV

Interactive Video

Magazines

5 second spot

Cinema

Digital Product Placement

Radio

Broadcast

and Cable TV


Consumer

  • 30%

  • audience time


Consumer

  • <2%

  • marketing budget


Consumer

  • what are the

  • biggest

  • barriers to online

  • investment?


Consumer

the

click


Consumer

50%

6%

of all display ad clicks

online population


Consumer

0

.5%

2 are wrong audience

CPM =

1 clicked by accident

CPC !!

1doesn’t wait for load

5 in every 1,000

=1 in every1,000


Consumer

?

what about the 995

20%

40x

1:10


Tracking beyond the click

Tracking beyond the click

Post Click

Conversion

Unique Interacting Users

IR

Post Click

Average Latency

User initiated

Expansion

Unique Video Viewer

Interaction Duration

Video Mute

Rate

CTR

Full Play Rate

Expansion

Rate

Expansion Duration

Video start

Rate

Video Average

Duration

Video Fully

Played Rate

Video 50%

Played Rate

Dwell rate

Dwell time


Consumer

understanding

data

is the key


Laying the right foundation

What’s the campaign objectives?

What is the purpose of your campaign:

Direct response - Take users to a website?

CTR

Data capture

Branding : Keeping users engaged?

Brand Engagement: Dwell rate, dwell duration

Consumer insights: Custom interactions

Video: Video started, video duration

Make sure the team knows the right questions to ask!!

Laying the right foundation ..


Consumer

brand

building


T eachers kids

Teachers / kids

interaction


Consumer

making

sense


You remember

You remember:

30% what you see

50% what you see & hear

70-90% what you see, hear

& touch


Msn hp sidekick

MSN HP Sidekick

2 minutes

70%

dwell time

fully played video rate


Consumer

dwell time

is the average number of

seconds

  • a user engaged with an ad


Consumer

dwell rate

percentage of impressions

engaged

  • with by the user


Dwell rate versus ctr

Dwell Rate versus CTR

25x


Dwell research

Dwell Research

Performance of Rich Media with and without Video

Dwell Time

Dwell Rate

+25%

X2

Source: MediaMind Research. Data: Q4 2008 to Q3 2009, Worldwide.

Adding video to Rich Media doubles Dwell Time, and increases Dwell Rate by 25%.


Rich media research

Rich Media Research

High Dwell increases site traffic by

+69%

X3

High Dwell increases brand related search


Consumer

Dive in!

Immersive media


Chanel no 5

Chanel No.5


3d screengrab glider

3D & Screengrab (Glider)


The value of video

  • gif/jpg

  • Rich Media

  • Video

The value of video

% Lift

2x

Aided Brand Awareness

Online Ad Awareness

Message Association

Sponsorship Association

Brand Favorability

Purchase Intent

Source: Dynamic Logic MarketNorms Q1 2005


Consumer

Innovative use

of video

doublesperformance

compared to

simple use of video in banners


Interactive hd video

Interactive HD Video


Interactive video

Interactive Video


Consumer

Get

Talked About!


Adapting the process

Adapting the Process

On-site view throughRegular banner flow (Rich or Standard)

see content

interact

forward-to-friend

tear-and-share

creates

buzz

eMail

Social Sites


Twitter

Twitter

  • 1% YoY uplift in site visits

  • Twitter activity for VW rose from 5 to 700 per day

  • Total Facebook VW Fans – 260,000

  • Total YouTube video views – 87,000


Consumer

Refresh

Everything


Banner upload

Banner Upload

14%


Consumer

Stay relevant, created targeted message


Consumer

REVIEW:


Consumer

Four Characters …

Personalised pleas to parents to quit ..

Mollie

Dylan

Cillian

Portae


Five phases of message

..Five phases of message ..

Placement Specific Versions..

..

1

2

3

4

  • Generic

  • News

  • Hotmail

  • Gossip

  • Sport

..unless ..


Consumer

beyond the

browser


Html5

HTML5


Consumer

not all who see

touch

not all who touch

click

Brand not immediate

Response as post-view

Response in situation

Response as search


Confucius

Confucius

Tell me, and I will forget.

Show me, and I may remember.

Involve me, and I will understand.

孔夫子(551-479 BCE)

new media

old proverb


Joe girling @mediamind com

[email protected]

phone number here

@mediamind_chat

@creative_zone


Thank you

Thank you!


  • Login