1 / 27

Career

Career. Gear:. A Checklist. Brought to you by The Get a Job Workshop. Career Gear. Your first, and most important , MarCom job , is creating a campaign to get a MarCom job. Career Gear. Here’s what you need…. Career Gear. Your Resumé Your Brand Story Your Strategy

valadez
Download Presentation

Career

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Career Gear: A Checklist. Brought to you by The Get a Job Workshop

  2. Career Gear Your first, and most important, MarCom job, is creating a campaignto get a MarCom job.

  3. Career Gear Here’s what you need…

  4. Career Gear • Your Resumé • Your Brand Story • Your Strategy • Your Portfolio • Online Presence • Personal Brand Contact Points

  5. Career Gear Your Resumé • It won’t get you the job, but a badly done one, will eliminate you. • Include a picture. Why not? • It also demonstrates technical skill • Develop a “twesumé” 140 characters • Different job objectives? You might want to have different resumés.

  6. Career Gear OK, that’s a start.But what’s next?

  7. Career Gear Your Brand Story • Who are you? What makes you special? • Got an “elevator pitch?” 30 seconds. • What are you working on right now? • Anything visual? Logo? Business card? • What’s the next chapter? • Where are you headed? • Do you have a follow-up plan?

  8. Career Gear OK, now we know your story.That’s nice. So… What’s your Strategyto get there?

  9. Career Gear Your Strategy • 1. Your Career Objectives. • In a general way, what kind of job do you want? • What kind of job are you currently qualified for? • Short-Term/Long-Term • Do you need an entry-level strategy first? • Qualifications • What are you doing to become better qualified?

  10. Career Gear Your Strategy • 2. Your Target Audience. • Who do you need to know? • What are the entry points to reach them? • Your Secondary Target • Who do you know that knows who you need to know? • Your First Impression • What will you do when you reach this target?

  11. Career Gear Your Strategy • 3. What is Your Benefit? • Why hire you? • What do you know about what they need? • What Makes You a Desirable Hire? • Why should they want to hire you? • What Makes You Easy to Hire? • How can you make their hiring decision easier?

  12. Career Gear Your Strategy • 4. What is Your Plan to… Go To Market! [ Timetable & Tactics ]

  13. Career Gear Plans are nice.Now we needsomething real!

  14. Career Gear s Your Portfolio • Intro Portfolio: • Online – easy to access – easy to review. • + A Promotional Piece– Unique & impactful • + A Presentation Portfolio: • You need to have a “second act.” • You also need to demonstrate presentation skills. • One More Fun Fact. • Now, even account execs need a portfolio!

  15. Career Gear So…What are you doing while you’re waiting to get hired?You’re building your…

  16. Career Gear Online Presence • What’s Your “OP?” • You need to demonstrate your digital proficiency. • Find unique ways to deliver your brand message. • Digital Differentiation • More than LinkedIn and some stuff online. • Demonstrate Social Media Skills. • Right now, it’s a major growth area. They’re hiring.

  17. Career Gear Finally…You need the toolsto keep on keeping on…

  18. Career Gear Personal Brand Contact Points. • These help you establish yourself. • These help you follow up. • These help you stay in contact. • Here are some examples…

  19. Career Gear Personal Brand Contact Points. Personal Brand Contact Points. • Business Cards and… • You should have a business card. • It should look good. Professional. • Clever and fun is OK, if it makes you seem like a desirable hire. • Don’t stop there…

  20. Career Gear Personal Brand Contact Points. • Note Cards & “3-ups” • Something you can use for contact without bothering with stationery. • Like these…

  21. Career Gear Personal Brand Contact Points. • Printed Pieces • Posters for Projects • CD covers… • Invitations & Greeting Cards

  22. Career Gear Personal Brand Contact Points. • Digital Promo Pieces • YouTube & more • Online events • Online invites to real events. • Whatever…

  23. Career Gear Keep at it.Keep at it.Keep at it.

  24. Career Gear Your Checklist: • Portfolio(s) • Your “OP” • (Online Presence) • Personal Brand Contact Points • Your Resumé • Brand Story • Your “Go to Market” Strategy

  25. Career Gear Questions? • Yes. One big question. What progress are you making on your Career Gear Checklist?

More Related