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The mobile landscape is being shaped by new services and products built on emerging technologies

The mobile landscape is being shaped by new services and products built on emerging technologies. Guidelines:

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The mobile landscape is being shaped by new services and products built on emerging technologies

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  1. The mobile landscape is being shaped by new services and products built on emerging technologies Guidelines: Graphical/visual presentations take a number of forms, including conceptual, informational and numerical. Applicants are encouraged to consider the most suitable style of presentation for their chosen discussion topic. The battle for mobile revenue 1 2 3 Emerging technologies New products and services Potential impact on MNOs £ Declining voice revenues HetNets Increasing mobile connections Increasing data usage MB TV White Space Source: Redshift analysis

  2. Emerging technologies are driving global connectivity and data consumption Guidelines: An example informational slide 1 Emerging technologies Emerging technologies • Smartphones and tablets are driving global connectivity • Connected devices are leading to an increase in media and data consumption • Wi-Fi is a global standard for wireless communications • Refined standards will further improve the range and connection speeds of wireless networks • “Heterogenous Networks” combine large and small cells to provide seamless coverage • HetNets may increase connectivity and improve network capacity in order to support increased data consumption HetNets • TV White Space is unused frequencies in terrestrial television bands • TV White Space may provide cheap internet connectivity in rural areas and developing countries TV White Space Source: Redshift analysis

  3. Skype, Viber and WhatsApp are examples of disruptive services which could undermine traditional MNO revenues Guidelines: An example case study slide 2 New products and services: Skype, Viber and WhatsApp Skype is a cross platform communications service specialising in video and voice calls over IP 280 million monthly users 200 billion daily minutes 120 million downloads on iPhones and iPads and over 100 million downloads from the Google Play Store Viber is a cross platform communications service specialising in voice calls to mobile devices over IP Viber is available on iOS and Android and has recently been launched for web browsers Viber reported 200 million registered users in May 2013, up from 140 million in December 2012 WhatsApp is a cross platform instant messenging application WhatsApp is available on iOS, Android, Blackberry, Windows phone and Symbian WhatsApp reported more than 200 million monthly active users in April 2013 WhatsApp reportedly handles 8 billion inbound and 12 billion outbound messages per day Source: Skype, Viber, WhatsApp, press articles, Redshift analysis

  4. MNOs will be challenged by an increase in mobile traffic and plateauing revenues Guidelines: An example numerical slide 3 Potential impacts on MNOs Global mobile revenue Global mobile traffic Global mobile connections • MNOs have an incentive to create pricing structures based on data services • Number of mobile connections driven by reducing equipment costs and demand for mobile broadband • MNOs are supporting high cellular data usage without gaining proportional data revenues Note: Machine-to-machine connections assumed negligible Source: Informa, Ovum, Redshift analysis

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