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Looking back: Social media #JANGL2013. Summary. NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps. NGL Social Media Plan 2013: What did we say we were going to do?.

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Presentation Transcript

Summary
Summary

  • NGL social media plan 2013: What did we say we were going to do?

  • NGL 2013 activities: What did we do?

  • 2013 results: Did it make a difference?

  • Key learnings and next steps



Overall social media objective
Overall social media objective do?

  • Utilize social media to drive conversations with students, volunteers and sponsors in order to:

    • increase awareness of NGL and its positive impact on students

    • increase awareness of Junior Achievement

    • support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL


Social media strategy
Social media strategy do?

  • Engage youth in online conversation about their experience at NGL

  • Encourage students, ambassadors and volunteers to participate in social networking

  • Engage and thank speakers

  • Engage and thank sponsors for their commitment


Social media tactics
Social media tactics do?

  • Issue series of general updates

  • Highlight event happenings

  • Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport)

  • Profile media interviews and coverage

  • Upload and share photos and videos

  • Thank sponsors and speakers



Twitter
Twitter do?

Hashtags

#JANGL2013#ImNext2013


Twitter tactics
Twitter tactics do?

171 tweets and 85 retweets

Examples



Facebook tactics1
Facebook tactics do?

41 posts on NGL page422 photos shared

Examples


2013 results did it make a difference

2013 Results: do?Did it make a difference?


Twitter measurement aug 6 22
Twitter measurement – Aug 6-22 do?

 44 followers for total of 343 followers

206,064 accounts reached*

1,738,163 impressions*1085 tweets from 204 contributors*

*TweetReach report – August 22


Facebook measurement august 6 22
Facebook measurement – August 6 - 22 do?

 121 supporters (784)

Daily Reach – Facebook insights report


Facebook measurement how many people did we reach
Facebook measurement – do?How many people did we reach?

Peak – 23,000+

Weekly reach – Facebook insights report


Page visits what are people doing on our facebook page
Page visits – What are people doing on our Facebook page?

The majority are visiting timeline & photos

Facebook insights report




Key learnings and next steps1
Key learnings and next steps

  • JA must use social media to drive discussions and brand profile with some of its key audiences

  • Cont’d on the ground social media is required at NGL 2014

  • Comprehensive national policy for social media needs to be developed (beyond NGL)

  • Plan needs to be developed to maintain momentum on social networks

  • Examine integration between JA page and NGL page


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