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Looking back: Social media #JANGL2013. Summary. NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps. NGL Social Media Plan 2013: What did we say we were going to do?.

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  • NGL social media plan 2013: What did we say we were going to do?

  • NGL 2013 activities: What did we do?

  • 2013 results: Did it make a difference?

  • Key learnings and next steps

Overall social media objective
Overall social media objective do?

  • Utilize social media to drive conversations with students, volunteers and sponsors in order to:

    • increase awareness of NGL and its positive impact on students

    • increase awareness of Junior Achievement

    • support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL

Social media strategy
Social media strategy do?

  • Engage youth in online conversation about their experience at NGL

  • Encourage students, ambassadors and volunteers to participate in social networking

  • Engage and thank speakers

  • Engage and thank sponsors for their commitment

Social media tactics
Social media tactics do?

  • Issue series of general updates

  • Highlight event happenings

  • Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport)

  • Profile media interviews and coverage

  • Upload and share photos and videos

  • Thank sponsors and speakers

Twitter do?



Twitter tactics
Twitter tactics do?

171 tweets and 85 retweets


Facebook tactics1
Facebook tactics do?

41 posts on NGL page422 photos shared


2013 results did it make a difference

2013 Results: do?Did it make a difference?

Twitter measurement aug 6 22
Twitter measurement – Aug 6-22 do?

 44 followers for total of 343 followers

206,064 accounts reached*

1,738,163 impressions*1085 tweets from 204 contributors*

*TweetReach report – August 22

Facebook measurement august 6 22
Facebook measurement – August 6 - 22 do?

 121 supporters (784)

Daily Reach – Facebook insights report

Facebook measurement how many people did we reach
Facebook measurement – do?How many people did we reach?

Peak – 23,000+

Weekly reach – Facebook insights report

Page visits what are people doing on our facebook page
Page visits – What are people doing on our Facebook page?

The majority are visiting timeline & photos

Facebook insights report

Key learnings and next steps1
Key learnings and next steps

  • JA must use social media to drive discussions and brand profile with some of its key audiences

  • Cont’d on the ground social media is required at NGL 2014

  • Comprehensive national policy for social media needs to be developed (beyond NGL)

  • Plan needs to be developed to maintain momentum on social networks

  • Examine integration between JA page and NGL page