Iad1143 introduction to multimedia
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IAD1143 Introduction to Multimedia. Part 4 - text. Part 4 Text. Using text and symbols for communication is a very recent development to human being – about 6,000 years ago. Started in the Mesopotamia , Egypt , Sumeria and Babylonia . Part 4 Text.

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IAD1143 Introduction to Multimedia

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Iad1143 introduction to multimedia

IAD1143Introduction to Multimedia

Part 4 - text


Part 4 text

Part 4Text

  • Using text and symbols for communication is a very recent development to human being – about 6,000 years ago.

  • Started in the Mesopotamia, Egypt, Sumeria and Babylonia.


Part 4 text1

Part 4Text

  • Today, text and the ability to read it are doorways to power and knowledge.

  • Reading and writing – expected and necessary skills within modern cultures.


Part 4 text2

Part 4Text

Typeface

  • Times New Roman

  • Helvetica

  • Brush Script

  • Bauhaus

    Font

  • Corbel (10pt) (normal)

  • Corbel (10pt) (bold)

  • Corbel (10pt) (italic)

  • About fonts and faces

    • Typeface – a family of graphic characters.

    • Includes many type size and styles.

    • Font – a collection of characters of a single size and style.

    • Belonging to a particular typeface family.


Part 4 text3

Part 4Text

  • Type sizes are usually measured in:

    • Points.

    • One point = .0138 inch.

    • Font’s size – distance from top of the capital letters to the bottom of the descenders in letters.

    • E.g. the letter g and y.


Part 4 text4

Part 4Text


Part 4 text5

Part 4Text

ABCDEFGHIJKLMNOPQRSTWXYZ

(uppercase)

abcdefghijklmnopqrstuvwxyz

(lowercase)

  • Cases

    • UPPERCASE– a capital letters.

    • lowercase – a small letter.


Part 4 text6

Part 4Text

  • Case sensitive

    • The text upper & lowercase letters must match.

    • Mostly used for passwords.

  • Case insensitive

    • Computers recognize both upper and lowercase forms.


Part 4 text7

Part 4Text

A

  • Sans Serif

    • Letterforms without serif (no tail).

    • Usually having monoline strokes weights.

    • Sans (French word for “without”).

    • Examples: Futura, Helvetica & Universe.


Part 4 text8

Part 4Text

  • Serif

    • Little decoration at the end of a letter stroke.

    • Having a different line weight.

    • Examples: Times New Roman, Baskerville & Garamond.

A


Part 4 text9

Part 4Text

  • Script

    • Design resembles handwriting

    • Slanting to the right and joined.

    • Examples: Script, Shelly, Allergo Script and Snell Roundhand Script.

A


Part 4 text alignment

Part 4Text alignment

  • Leading– distance between 2 lines of type.

  • Kerning– adjusting the letter spacing (space between words/letters).

  • Left justify – all text is align on the left side (normal reading flow).

  • Right justify – all text is align on the right side (arabic).

  • Justify – all side are align.

  • Centered – text is centered.


Part 4 text alignment1

Part 4Text alignment

Justify– The quick brown fox jumped

over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.

Left justify – The quick brown fox jumped

over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.

Right justify – The quick brown fox jumped

over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.

Centered– The quick brown fox jumped

over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.


Part 4 text alignment2

Part 4Text alignment

  • Leading

    Spaces between the top and the bottom row of a sentence.

    Spaces between the top and

    the bottom row of a sentence.

  • Kerning

    This is an example of kerning.

    T h i s i s a n e x a m p l e o f k e r n i n g .


Part 4 using text in multimedia

Part 4Using text in multimedia

  • Experiment with drop shadow – especially for heading/title.

  • Bold or italic for important word(s).

  • Choosing text fonts

    • Here are a few design suggestions:

      • Use the most legible font.

      • Use few different faces as possible – with different sizes & style.

      • Adjust the leading & kerning.

      • Try different colors for title – to emphasize.


Part 4 menus for navigation

Part 4Menus for navigation

  • Use text for navigation.

  • Helpful to users to provide cues about their location.

  • Example:

    • Home>Online banking>Paying bills>Telephone bills


Part 4 fields of reading

Part 4Fields of reading

  • Use only a few paragraph on the screen.

  • Try to fit all in one screen.

  • No one wants to read too many text on screen – people prefer to read print materials.


Part 4 fields of reading1

Part 4Fields of reading

  • Portrait versus landscape

    • Use scrolling text.

    • Put text into a single field.

    • Break text into fields that fit on monitor-sized pages – provide buttons to flip it.

    • Design the project for a special monitor – taller than wide.

Scroll bar for scrolling text


Part 4 symbols icons

Part 4Symbols & icons

  • Text – more efficient than imagery and pictures for delivering message.

  • However, pictures, icons, moving images and sounds – easily recalled and remembered.

  • With multimedia, we can blend both text and icons.


Part 4 animating text

Part 4Animating text

  • Animating text can grab user’s attention.

  • Animating style:

    • Drop-in

    • Fly-in

    • Flashes/blinking

    • Moving from left to right

Examples of animated text option in Power Point


Part 4 hypertext

Part 4Hypertext

  • Hypertext – we can click on the text/word to go to a link.

  • It is linked to the “word” that is highlighted.

  • We can electronically use it to search (information, documents, images, etc).


Iad1143 introduction to multimedia

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