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Borussia M öchengladbach

Borussia M öchengladbach. Group 3 Jun Kai (JK), Sara, Jenny, Maria. Agenda. Introduction of Borussia Möchengladbach (BM) Q1: BM’s Situation and Their Prospects Q2: An Outline of the Business Models Q3: Rappa’s Taxonomy of Business Models Q4: Choice of Business Model. Introduction.

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Borussia M öchengladbach

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  1. Borussia Möchengladbach Group 3 Jun Kai (JK), Sara, Jenny, Maria

  2. Agenda • Introduction of Borussia Möchengladbach (BM) • Q1: BM’s Situation and Their Prospects • Q2: An Outline of the Business Models • Q3: Rappa’sTaxonomy of Business Models • Q4: Choice of Business Model Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  3. Borussia Möchengladbach (BM) Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  4. Borussia Möchengladbach (BM) Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  5. Situation Macro Factors: • Social: • People are keen to go online • Technological: • Broadband Internet Access • Increasing Video and Audio Content Online • Political /Legislation: • TV Regulations Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  6. Situation Micro Factors: • Bundesliga 2. Division Team • Injured Key-Players • New Stadium • New Management Team • Good Key Figures Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  7. Prospects/Challenges • Getting back to Bundesliga 1. Divisions • Not losing key players to rival clubs • Maintain the amount of fan base • Keeping hold of key sponsors advertisement revenue • Healthy financial situation Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  8. Possible Business Models • Since the 2006/2007 season the Bundesliga clubs had to cover their own matches as a paid-content service • The management were therefor discussing the new marketing opportunities • 1. To offer matchday footage of an extended premium content on the exisiting webpage • 2. Create an additional Webpage in form of an online TV-channel A decision between either working with partners or a “Do-It-Yourself” solution…. Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  9. Comtel’s Offer BM Gets: BM Pays: 10,000 EUR for Setup Fee 50 / 50 Revenues Sharing ComTelask for 100% of the subscribers fees up to covering operation costs and Contingencies Promotion of paid-content services Promotion of Comtel • A 100% Risk-free Package • An “all-inclusive” partnership • An additional website (individuel design) • IP-TV Portal ( Shared ) • Driven by Blueportshosting center for IP-TV and producedcontent by MediaProd Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  10. Blueport’sOffer BM Gets: BM Pays: • One-time initialization cost: 3,000 EUR • 63,000 EUR a year for mobile and premium content • Offers the operation of Mobile content • A premium content in the existing website • And support services for the content Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  11. Score.com’s Offer BM Gets: BM Pays: Score.com holds the marketing rights The first200,000 EUR of yearlymarketingrevenues 50% of revenuesexceedingthe 200,000 EUR • Relaunched website • New applications: • Premium contentarea • A sponsor’sarea • Pay-per-view Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  12. SportWorld’s Offer BM Gets: BM Pays 230,000 euros per year for production of TV footage. This includes 80,000 EUR for the production of hosting and broadcasting. • Broadband IP-TV channel • Applications including mobile content • 100% revenue for all the advertising revenues Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  13. Rappa’s Taxonomy of E-business Models “ A business model is a method of doing business. All business models specify what a company does to create value, how it is situated among upstream and downstream partners in the value chain, and the type of arrangement it has with its customers to generate revenue.” Rappa, M. A. (2004). The utility business model and the future of computing services. IBM Systems Journal, 43(1), page 34 Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  14. Rappa’s Taxonomy of E-business Models Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  15. Categorizing the Business Models Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  16. Rappa’s Taxonomy (2004) Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  17. The Chosen Business Model SportsWorld • Broadband IP-TV channel • Applications including mobile content • 100% revenue for all the advertising revenues Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  18. Reasons • The Social Trend • Sportsfan go online for sports information • Users willing to pay for online content • Both DIY and Depend on Other • Outsource technical part • Get all revenues for yourself • True to their supporters Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

  19. GOAL! Introduction Question 1 Question 2 Question 3 Question 4 GOAL !!!

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