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The Social Revolution tips, examples, resources

The Social Revolution tips, examples, resources. February 2012. Steve Lunceford. 20 years experience in strategic communications/media relations; 10 in Public Sector Sprint , Choice Hotels International, NASCAR, BearingPoint , RadioShack, Paramount, the NFL, government agencies worldwide.

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The Social Revolution tips, examples, resources

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  1. The Social Revolutiontips, examples, resources February 2012

  2. Steve Lunceford • 20 years experience in strategic communications/media relations; 10 in Public Sector • Sprint, Choice Hotels International, NASCAR, BearingPoint, RadioShack, Paramount, the NFL, government agencies worldwide. • Founder of GovTwit.com, 1stand largest social media directory for government. • Co-host of Gov20Radio.com, a weekly podcast about the use of social media in government. • slunceford@deloitte.com • @dslunceford • @GovTwit • Facebook.com/GovTwit • http://www.linkedin.com/in/stevelunceford

  3. TipsExamplesResources

  4. Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8% in 2009 Market insight

  5. Facebook dominates Users spend more time at FB than any other web brand

  6. Active users are influential • 60% of social media users create product/service reviews • Consumer-created reviews are preferred information source for product/service value, price and quality

  7. 3 Tips

  8. Learn

  9. Don’t fear failure

  10. Focus on: Objective, Tools, Metrics OTM

  11. Examples

  12. Listen If you deal with customer service, can head off potential problems If you manage internal comms, can lead to practice improvement If you manage media, can lead to interviews If you manage operations, can lead to competitive intelligence

  13. Get real-time feedback What’s your strategy to reach out and engage with reviewers?

  14. Example: DoD Blogger’s Roundtable Reach an audience that matters How could you use social tools/channels to better reach parents, educators, administrators? Do you monitor edublogs?

  15. Example: FDA’s 2009 Peanut Recall Example: LAFD on Twitter Communicate faster and better

  16. Communicate faster and better How could you curate/share content to become more relevant resource to your target audiences?

  17. Experiment & measure what works

  18. Share success in organization

  19. Tune into social networks 1. Take the pulse 2. Communicate faster and better 3. Obtain real-time feedback 4. Identify service delivery problems 5. Crowdsource ideas

  20. Resources

  21. Tech Trends 2012 Elevate IT for digital business Deloitte’s annual Technology Trends report examines the ever-evolving landscape of technology put to business use. This year’s theme, Elevate IT for digital business, examines the broad impacts of five technology forces that have influenced our reports over the past several years – analytics, mobility, social, cloud and cyber security. Available for iPad and Android tablets Learn more! deloitte.com/us/techtrends2012 Social Business Beyond the buzz Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside your organization to drive performance. Learn more! deloitte.com/us/socialbusiness Making Sense of Social Data Digital exhaust and the next frontier in social data analytics The revolution in sensemaking—in deriving value from data—is having a profound and disruptive effect on everything from supply chains to corporate strategy. Learn more! deloitte.com/us/deloittereview Available for iPad

  22. Measurement (& other) resources + Navy SlideShare: http://slideshare.net/USNavySocialMedia + Radian6 eBooks & blog: http://Radian6.com + 1 Metric, 1 Minute YouTube series: http://bit.ly/1met1min + Dan Zarrella: http://danzarrella.com/ + Hubspot: http://www.slideshare.net/HubSpot/social-media-monitoring-in-10-minutes-a-day + A Wiki of Social Media Monitoring Solutions (http://wiki.kenburbary.com/) + Google Trends (and other helpful GOOG search analytic links) http://www.google.com/intl/en/press/zeitgeist/index.html + http://delicious.com/dslunceford/monitoring & http://delicious.com/dslunceford/measurement + Education hashtags used on Twitter: http://www.cybraryman.com/edhashtags.html + Education Twitter chat calendar: http://davidwees.com/content/educational-chats-twitter + YOUR PEERS!

  23. Q & A

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