1 / 10

Final Project: E-Portfolio

Final Project: E-Portfolio. By: Marquis Mahoney. Campaign Overview: EveryDay Campaign. Four Key Elements driving campaign Energizing audience Engaging core target Educating audience about new EveryDay card Increasing Enrollment and acquisition of card. Four Element Highlights .

vadin
Download Presentation

Final Project: E-Portfolio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Final Project: E-Portfolio By: Marquis Mahoney

  2. Campaign Overview: EveryDay Campaign • Four Key Elements driving campaign • Energizing audience • Engaging core target • Educating audience about new EveryDay card • Increasing Enrollment and acquisition of card

  3. Four Element Highlights • Energize: Cross channel tactics for reaching audience • Educate: Increasing landing page visits, retargeting core audience via mobile and desktop platforms, on air mentions of contest. • Engage: Paid advertising through several social media platforms • Enroll: Increased application rate for new EveryDay card

  4. Reaching the Target Audience • Several mediums utilized to reach target audience • TV • Print • Out of Home • Display • Paid Social

  5. Key Performance Indicators (KPI’s) • Impressions • Engagements • Engagement Rate (ER%) • Clicks • Landings • Video Views • Video Completion Rate (VCR)

  6. High Impact Media Platforms • Facebook • Twitter • YouTube • Tumblr • Each Platform has specific metrics to measure.

  7. Types of Social content • Tina Fey series • Animation series • Contest • Card (Acquisition) • Mommy Bloggers • Other (content category that consist of organic only post for the EveryDay launch event)

  8. Display Platform Performance • Mobile (1st) • Tablet (2nd) • Desktop (3rd) • Connected TV (4th) • Measured by the Video completion rate

  9. Examples of Measured Content

  10. Software Analytics tools • Tweet Reach – Measures Twitter KPIs • Double Click – Social Listening measurement • People Pulse – Consumer insight tool • YouTube Analytics- Measures Brand’s YouTube performance • Shift – third party vendor which provides additional Twitter performance data • Instagram Analytics- provides metrics on Instagram platforms • Facebook Analytics- Measures Facebook KPIs

More Related