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Terrassa, 10-05-2013. Is Industrial Tourism a business opportunity ?. Josep Maria Pey +34.675.684.464 jmpey @ elgenerador.catt. Terrassa, 10-05-2013. Attractiveness of the resource Who might be interested? For which audiences? Suitable conjuncture?.

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Is industrial tourism a business opportunity

Terrassa, 10-05-2013

Is Industrial Tourism

a business opportunity ?

Josep Maria Pey

+34.675.684.464

[email protected]


Why can be a business an opportunity

Terrassa, 10-05-2013

  • Attractiveness of the resource

  • Who might be interested?

  • For which audiences?

  • Suitable conjuncture?

Why can be a business an opportunity?


Terrassa, 10-05-2013

Attractiveness of the resource

  • Architecture and technology

  • Urbanism and landscape

  • History

  • The society and ethnography

  • Economic and productive activity of a region

  • Curiosity (How are things made ? )

LabourDay


Terrassa, 10-05-2013

  • Who might be interested?

  • The government administrations

  • The private companies

  • Tourist sector


Terrassa, 10-05-2013

  • For which audiences?

  • Audience interested (lovers)

  • Educational trips

  • Professionals & MICE

  • Seniors

  • Family tourism and in general


Suitable conjuncture

Terrassa, 10-05-2013

  • More interest from public administrations

  • Every time most companies opt by "industrial tourism" as a marketing strategy

  • The product is being structured

  • Proliferation of networks for their management and promotion

  • It's subject of attention of the European institutions and touristic organizations

  • It fits into the current trends of "experiential tourism”

  • Tour operators are more interested, though reluctant to label "industrial tourism"

Suitable conjuncture?






Terrassa, 10-05-2013

Network of networks


Terrassa, 10-05-2013

http://www.tistra.com/

http://www.visites-entreprises-rhone-alpes.fr/

http://www.visiteznosentreprises.com/

http://www.ici-itineraire.eu/

http://www.erih.net/



Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation


Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation


Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation

Tourservice ruhr

http://www.tourserviceruhr.de/touren.en.html

Always Barcelona

http://www.toursandguidesbarcelona.com/es/barcelona-turismo-guia-oficial/espana-guia-oficial-barcelona.html

Giachino Linea Verde

http://www.buscompany.it

Manatour

http://www.taxiway.fr/


Terrassa, 10-05-2013

Regulation of the sector: Quality Standards for I.T.

Spanish Quality Standard UNE 302

International working group


Terrassa, 10-05-2013

European Tourism Day 2011

"Industrial heritage: differentiating the European tourism offer“

European funds for creating industrial tourism product (2012)

  • European Industrial and Technical Heritage Year 2015


Yes can be

Terrassa, 10-05-2013

Is Industrial Tourism

a business opportunity ?

Yes ! Can be !!!


Terrassa, 10-05-2013

Thank you !!!

Josep Maria Pey

+34.675.684.464

[email protected]

www.elgenerador.cat


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