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Terrassa, 10-05-2013. Is Industrial Tourism a business opportunity ?. Josep Maria Pey +34.675.684.464 jmpey @ elgenerador.catt. Terrassa, 10-05-2013. Attractiveness of the resource Who might be interested? For which audiences? Suitable conjuncture?.

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is industrial tourism a business opportunity

Terrassa, 10-05-2013

Is Industrial Tourism

a business opportunity ?

Josep Maria Pey

+34.675.684.464

jmpey@elgenerador.catt

why can be a business an opportunity

Terrassa, 10-05-2013

  • Attractiveness of the resource
  • Who might be interested?
  • For which audiences?
  • Suitable conjuncture?

Why can be a business an opportunity?

slide3

Terrassa, 10-05-2013

Attractiveness of the resource

  • Architecture and technology
  • Urbanism and landscape
  • History
  • The society and ethnography
  • Economic and productive activity of a region
  • Curiosity (How are things made ? )

LabourDay

slide4

Terrassa, 10-05-2013

  • Who might be interested?
  • The government administrations
  • The private companies
  • Tourist sector
slide5

Terrassa, 10-05-2013

  • For which audiences?
  • Audience interested (lovers)
  • Educational trips
  • Professionals & MICE
  • Seniors
  • Family tourism and in general
suitable conjuncture

Terrassa, 10-05-2013

  • More interest from public administrations
  • Every time most companies opt by "industrial tourism" as a marketing strategy
  • The product is being structured
  • Proliferation of networks for their management and promotion
  • It\'s subject of attention of the European institutions and touristic organizations
  • It fits into the current trends of "experiential tourism”
  • Tour operators are more interested, though reluctant to label "industrial tourism"

Suitable conjuncture?

slide11

Terrassa, 10-05-2013

Network of networks

slide12

Terrassa, 10-05-2013

http://www.tistra.com/

http://www.visites-entreprises-rhone-alpes.fr/

http://www.visiteznosentreprises.com/

http://www.ici-itineraire.eu/

http://www.erih.net/

slide14

Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation

slide15

Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation

slide16

Terrassa, 10-05-2013

Structuring and grouping of product facilitates your commercialisation

Tourservice ruhr

http://www.tourserviceruhr.de/touren.en.html

Always Barcelona

http://www.toursandguidesbarcelona.com/es/barcelona-turismo-guia-oficial/espana-guia-oficial-barcelona.html

Giachino Linea Verde

http://www.buscompany.it

Manatour

http://www.taxiway.fr/

slide17

Terrassa, 10-05-2013

Regulation of the sector: Quality Standards for I.T.

Spanish Quality Standard UNE 302

International working group

slide18

Terrassa, 10-05-2013

European Tourism Day 2011

"Industrial heritage: differentiating the European tourism offer“

European funds for creating industrial tourism product (2012)

  • European Industrial and Technical Heritage Year 2015
yes can be

Terrassa, 10-05-2013

Is Industrial Tourism

a business opportunity ?

Yes ! Can be !!!

slide20

Terrassa, 10-05-2013

Thank you !!!

Josep Maria Pey

+34.675.684.464

jmpey@elgenerador.cat

www.elgenerador.cat

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