Asset management
This presentation is the property of its rightful owner.
Sponsored Links
1 / 20

Asset Management PowerPoint PPT Presentation


  • 87 Views
  • Uploaded on
  • Presentation posted in: General

Asset Management. By Andrew Daryl Gungadoo & Marvin King. “Media” in history ( medium of communication). X. X. X. X. Complementary. Interactive !. The Media industry yesterday. All material came from similar source Well defined channels – TV, Radio and Print mediums

Download Presentation

Asset Management

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Asset management

Asset Management

By Andrew Daryl Gungadoo & Marvin King


Media in history medium of communication

“Media” in history(medium of communication)

X

X

X

X

Complementary

Interactive !


The media industry yesterday

The Media industry yesterday

  • All material came from similar source

  • Well defined channels – TV, Radio and Print mediums

  • Audience expectations were well understood

    • Market segmentation, granularity

  • Perceived media hierarchy

  • Comfortable with the demarcation

    BUT

  • Commercial pressures and expectations are forcing change…


Audience demands diversity

Audience demands diversity

  • Technology-push and market-pull

  • Self-assembled news and podcasts redefine role of the traditional broadcaster

  • Peer-to-peer networks bypass regulation over the public domain (such as blogging)

  • Proliferation of “digital radio” technologies and options

  • Use is no longer a straightforward linear experience


The diverse platform future

The diverse platform future

  • Challenges for broadcasters:

    • More platforms = more audience = more cost?

    • How to exploit platform benefits

  • Audience will decide the winners:

    • Content

    • Technology

    • Political regulation

    • Availability

    • Price


Definition

  • Right file

  • Right Place

  • Right time

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.


Definition1

  • Right file

  • Right Place

  • Right time

Internet

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.

}

}


Distribution stages

  • Central

  • Regional

  • Hybrid

Owned TX

Internet

Other

Distribution Stages

}

Distribution

Collection

Leased TX


Asset manager examples

Asset Manager Examples


Photo mam picasa

Photo MAM: Picasa

http://Picasa.google.com


Photo mam lightroom

Photo MAM: LightRoom


Audio video mam itunes

Audio/Video MAM: iTunes


Asset manager software

  • Local PC

  • Networked PC

Networked Server w/ RAID

Distributed Networked Server w/ RAID

$ $$ $$$$$$$$$$$$

1 1 1 n

0 1 n n X n

Cost:

Availability:

Scalability:

Asset Manager Software


Workflow

Workflow


Workflow1

Workflow


Asset management modules integrated view

studio

Asset Management

Stat & Report

Schedule

Broadcast

Asset Management ModulesIntegrated View


Distribution modules animated data flow diagram

studio

Asset Management

Stat & Report

Schedule

ok

schedule

Broadcast

Distribution ModulesAnimated data Flow Diagram

programs.awr.org

log.dbf

user.dbf

availability.awr.org

schedule.awr.org

availability.dbf

Schedule.dbf

snmp.awr.org

solarwinds.dbf


Major asset management packages

Major Asset Management Packages

  • Harris H-Class (as adapted by VT Coms…)

  • Pharos

  • Dalet Plus

  • IntegritSystem

  • Avid Active, Final Cut Server (Apple)

  • ImageDirector, ImageArcadia

    • Aperture, Adobe Lightroom (local PC)

  • DSpace (Open Source by MIT & HP)

  • The Platform


Conclusion

Conclusion

  • Produce once, re-purpose, available in more mediums, “Tell the World”.

  • Broadcasters can focus their efforts on content…

  • …while taking advantage of the diverse distribution capabilities of networks

  • Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness:

    • Satisfying audience demands

  • Broadcasters reap benefits as network operators de-risk implementation of new technologies


  • Login