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Asset Management. By Andrew Daryl Gungadoo & Marvin King. “Media” in history ( medium of communication). X. X. X. X. Complementary. Interactive !. The Media industry yesterday. All material came from similar source Well defined channels – TV, Radio and Print mediums

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Asset management

Asset Management

By Andrew Daryl Gungadoo & Marvin King


Media in history medium of communication
“Media” in history(medium of communication)

X

X

X

X

Complementary

Interactive !


The media industry yesterday
The Media industry yesterday

  • All material came from similar source

  • Well defined channels – TV, Radio and Print mediums

  • Audience expectations were well understood

    • Market segmentation, granularity

  • Perceived media hierarchy

  • Comfortable with the demarcation

    BUT

  • Commercial pressures and expectations are forcing change…


Audience demands diversity
Audience demands diversity

  • Technology-push and market-pull

  • Self-assembled news and podcasts redefine role of the traditional broadcaster

  • Peer-to-peer networks bypass regulation over the public domain (such as blogging)

  • Proliferation of “digital radio” technologies and options

  • Use is no longer a straightforward linear experience


The diverse platform future
The diverse platform future

  • Challenges for broadcasters:

    • More platforms = more audience = more cost?

    • How to exploit platform benefits

  • Audience will decide the winners:

    • Content

    • Technology

    • Political regulation

    • Availability

    • Price


Definition

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.


Definition1

Internet

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.

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Distribution stages

Owned TX

Internet

Other

Distribution Stages

}

Distribution

Collection

Leased TX



Photo mam picasa
Photo MAM: Picasa

http://Picasa.google.com



Audio video mam itunes
Audio/Video MAM: iTunes


Asset manager software

  • Networked PC

Networked Server w/ RAID

Distributed Networked Server w/ RAID

$ $$ $$$ $$$$$$$$$

1 1 1 n

0 1 n n X n

Cost:

Availability:

Scalability:

Asset Manager Software




Asset management modules integrated view

studio

Asset Management

Stat & Report

Schedule

Broadcast

Asset Management ModulesIntegrated View


Distribution modules animated data flow diagram

studio

Asset Management

Stat & Report

Schedule

ok

schedule

Broadcast

Distribution ModulesAnimated data Flow Diagram

programs.awr.org

log.dbf

user.dbf

availability.awr.org

schedule.awr.org

availability.dbf

Schedule.dbf

snmp.awr.org

solarwinds.dbf


Major asset management packages
Major Asset Management Packages

  • Harris H-Class (as adapted by VT Coms…)

  • Pharos

  • Dalet Plus

  • IntegritSystem

  • Avid Active, Final Cut Server (Apple)

  • ImageDirector, ImageArcadia

    • Aperture, Adobe Lightroom (local PC)

  • DSpace (Open Source by MIT & HP)

  • The Platform


Conclusion
Conclusion

  • Produce once, re-purpose, available in more mediums, “Tell the World”.

  • Broadcasters can focus their efforts on content…

  • …while taking advantage of the diverse distribution capabilities of networks

  • Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness:

    • Satisfying audience demands

  • Broadcasters reap benefits as network operators de-risk implementation of new technologies


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