$2 Powerball Publicity, Promotion & Launch. March 19, 2012. Publicity Goals - $2 Powerball Launch. Soften the $2 price p oint Inform s takeholders - Players, r etailers, employees, media and My Lottery m embers Educate - Communicate the new, positive game attributes Create excitement
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$2 Powerball Publicity, Promotion & Launch
March 19, 2012
My Lottery email
ESMM screens at retail
Pre-launch Web promotion
$2 Powerball: Advertising