1 / 4

Brand Positioning: blow is dedicated to the art of the perfect blow out

Brand Positioning: blow is dedicated to the art of the perfect blow out. Mission: Why the brand exists – our vision

urit
Download Presentation

Brand Positioning: blow is dedicated to the art of the perfect blow out

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand Positioning: blow is dedicated to the art of the perfect blow out Mission: Why the brand exists – our vision blow transforms the way women feel about themselves, instilling in them confidence and self-assurance, putting every woman in touch with her inner strength by allowing them to realize the full potential of their outer beauty. Brand Background: Our Story At blow, blow outs inspire a shift in self-esteem. To us, blow outs are about more than just looking good – they’re about feeling good about yourself and having others feel good about you. We provide change for our clients - in attitude, in lifestyle, in demeanor. At Blow, feeling and looking your best is a luxury that should be accessible for all, one that’s fun, easily achieved, an instant way to instill a new sense of confidence or re-instill confidence of old. We pioneered the blow dry category by opening the country’s first blow dry bar in the center of the American fashion world, New York City. By providing thousands of professional blowouts to an adoring clientele, blow quickly became recognized as THE blow out experts. From thereblow’s reputation has only grown – now the nationally recognized creators of the blow dry bar, blow is dedicated to providing its clients and stylists with best-in-class services, education, expertise and products. RTB: Our point of difference We created blow not because we saw a gap in the marketplace, but because we saw an opportunity to share our passion. Combine that passion with a proprietary education system and best-in-class, one-of-a-kind products, and you have the blow dry bar that cares. blow is the only blow dry bar that transforms its clientele into who they want to be.

  2. Brand DNA Core Attributes Brand character Who are we / personality Expert Transformative Accessible Style-driven Fun • Tonality & Voice • How we express our character, our conversation Confident Conversational Approachable Genuine

  3. Brand DNA Core Attributes IS: Our guardrails Passionate Innovative Expert Accessible Best-In-Class Pioneering Aspirational • IS NOT: • Our guardrails • Exclusive • Corporate • Edgy • Run-Of-The-Mill

  4. Brand DNA Core Attributes Communicate: Our guardrails (not the tagline but the thought) Blowout experts Blow Products are “the blueprint for a better blowout” Transformative Everyone looks better with a blowout Achievable style/Accessible glamour Your hair is your best accessory Discover the most glamorous you/Find the most glamorous you/Be the most glamorous you

More Related