TOURISM KNOKKE-HEIST Febr 2011. Knokke -Heist is much more than just a resort on the Belgian coast.
Increase the amount of visitors in February
Generate free publicity
-> A concept that people took to their heart
“Stunt” Disastrous marriage proposal
“Take her away to a place she will never want to leave Come to the Kissing Box in Knokke-Heist on 12 and 13 February - [email protected]
For [email protected], a “Kissing Box” was created where on 12 and 13 February lovers could seal their love with a kiss. As a memento, all “kissers” were given a photo to take home with them. They were also able to enter the competition (to win a gastronomic weekend) and enjoy free champagne on the promenade.
-> Quantitative results: - 200,000 Belgians and 152,000 Dutch and saw the clip- 70,000 hits on FacebookAdditional free publicity in Belgium:Coverage in the newspapers (online and off line): De Morgen, Het Laatste Nieuws, De Standaard, Het Nieuwsblad, GAVA, Belang van Limburg, Le Soir...Coverage on TV: Focus TV, WTV, Studio één, Sportza... Coverage via other online reporting: vandaag.be, clint.be, zita.be...
Additional free publicity in other countries: oa. de Telegraaf, NBC, depers.nl...
-> Qualitative results:
5.000 lovers will forever have a soft spot in their hearts for Knokke-Heist – and for 3 couples, Knokke-Heist will be engraved in their memories for all time because their “KISS TO REMEMBER” led to a wedding…