Coming soon to a mobile phone near you
Download
1 / 11

Coming Soon … To a Mobile Phone Near You - PowerPoint PPT Presentation


  • 103 Views
  • Uploaded on

Coming Soon … To a Mobile Phone Near You. Paul Reddick Vice President Business Development, Strategy & Planning April 20, 2005. Macro trends. Wireless Industry Wireless adoption Network bandwidth Phone capabilities Application/service development. Society

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Coming Soon … To a Mobile Phone Near You' - uriel-patton


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Coming soon to a mobile phone near you

Coming Soon … To a Mobile Phone Near You

Paul Reddick

Vice President Business Development, Strategy & Planning

April 20, 2005


Macro trends

  • Wireless Industry

    • Wireless adoption

    • Network bandwidth

    • Phone capabilities

    • Application/service development

  • Society

    • Desire to be un-tethered

    • Assumed access to “the world”

    • Information/opportunity overload

Anywhere anytime access to

know, reach, transact and play

A need to relate all to self –

Mobilize, personalize, localize


Important service developments

  • Location based services

    • The ability for the phone/user/network to know the location of the device

  • Near field communications

    • The ability for the phone to be able to communicate with nearby objects

  • Mobile payments

    • The ability for the customer to authorize payments from the phone


More than a “remote control for life”

Communications

Voice

Email

IM

Chat

  • Information

  • Clock/watch

  • Internet access

  • Contact list

Entertainment

Pictures

Music

Videos

Gaming

Transactions

Scheduling

Purchases

It’s personal.


Mobile Entertainment

3,234

U.S. Mobile Revenue

$ millions

1,402

1,356

Local relevance

  • Multiplayer community games

  • Locally generated content

  • Geographically licensed content

204

316

53

2008

2004

2004

2008

2004

2008

Mobile Games

Mobile Music

Mobile Video

Sources: InstatMDR (games & video), IDC (music)


Communities and Communications

  • Community Networks

    • Importance of social communities

    • Mobile communities/peers (e.g. Teens, Hispanic, Alternative, Faith-based)

    • Builds strong loyalty, and enables viral word-of-mouth and peer recommendations for products and services

craigslist

Local relevance

  • Location filters on IM buddy lists and chat

  • Friend finders

  • Push to Talk to “areas”

  • Mobile blogs


Mobile Information

Local relevance

  • Mobile local search

  • Navigation / Mapping

  • Mobile yellow pages

  • Traffic / Weather Alerts

  • Points-of-interest

  • Events (Entertainment / Sports)

Sources: http://www.wavemarket.com/products.html)


Mobile Transactions – Targeted Advertising

Local relevance

  • Advertising pull (e.g. short codes)

  • VERY targeted advertising push

  • Movie ticket purchased while en route

  • Fast food purchased at POS


Summary

  • Tremendous capability coming “on-line”

  • Great utility for enhancing the local experience for end users

  • Great opportunity for stimulating local commerce for businesses, three to start with:

    • Integration of short codes into off-line advertising

    • Paid local search for mobile

    • Embedded advertising into mobile multimedia


?


Mobile payment scenarios
Mobile Payment Scenarios

Over the Air

Proximity

OTA initiated via RFID poster

Virtual

Product flow

Payment flow

Merchant

Product flow

Existing merchant card payment process

Payment flow

Merchant

www.lordoftherings.com/ringtone

Ring tone delivered to handset

Virtual Lottery ticket purchased at convenience store

Payment flow

Existing merchant card payment process

Merchant

Physical

Payment flow

Merchant

Product flow

Product flow

T-shirt purchased OTA and delivered home or movie ticket purchased in advance en route to theater.

Food purchased from fast food merchant


ad