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The BizActions Marketing & Communications System

The BizActions Marketing & Communications System. Presented By: Gary R. Kravitz, CPEC. BizActions…Globally it?. Builds Relationships Develops Thought Leadership Showcases Firm Capabilities Identifies Opportunities. BizActions…History. In Business Since 1991

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The BizActions Marketing & Communications System

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  1. The BizActions Marketing & Communications System Presented By: Gary R. Kravitz, CPEC

  2. BizActions…Globally it? • Builds Relationships • Develops Thought Leadership • Showcases Firm Capabilities • Identifies Opportunities

  3. BizActions…History • In Business Since 1991 • Strong Roots in the Accounting Profession • BizActions Marketing Began Feb. 2001 • Clients Throughout North America in Every Major Market • 1/3rd of the Top Hundred CPA Firms are Clients

  4. BizActions…Value: Provides Email Newsletters • Deliverability • Customization • Content • Metrics

  5. Where are you on the Practice Development Continuum?

  6. Value Proposition #1 Deliverability • It looks like it is coming from your firm. • BizActions is white listed by ISP’s. • Reach more people with more frequency • IRS 7216 compliant

  7. IRS 7216 Compliance

  8. Value Proposition #2 Customization • Deliver appearance unique to your firm. • Illustrate firm specialties. • Demonstrate technical strengths of your Partners. • Communicate firm news and community involvement.

  9. Value Proposition #3 Content • Professionally Written. • Timely Business and Tax Issues of the Day. • Niche Oriented. • Enhance your Readers’ Business and Personal Financial Skills.

  10. Manufacturing – Wholesale Distribution Family Business Not for Profit Construction Technology Forensic Accounting Personal Finance & Estate Planning Business Tax US Personal Tax US Niche Topics Available Canada

  11. Manufacturing – Wholesale Distribution Valuation & Litigation Support Not for Profit Estate Planning Construction Health Care Commercial Real Estate Technology Employee Benefit Plans Recruiting CPA Staff Banks Life Sciences Niche Topics Available • Personal Finance • Quick Books • Family Business • Law Firm Management • Mergers & Acquisitions • Forensic Accounting • Payroll • Sarbanes Oxley • Lessons from Tax Court • Elder Care Planning • Human Resources • Auto Dealers • Agriculture • Government Contracting

  12. Plus content for high net worth individuals

  13. Value Proposition #4 Metrics • Justify the cost by knowing precise results. • Who is reading? • What are they reading? • How much time are they spending? • What client service opportunities are available? • What new business opportunities are identified?

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