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Learning Center Webinar Series Strategies for Alumni Associations Using. Presenting: Molly Wasko, PhD Email: [email protected] www.linkedin.com/in/mwasko. About the presenter. Enhanced opportunities through better connections.

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Learning center webinar series strategies for alumni associations using

Learning Center Webinar Series

Strategies for Alumni Associations Using

Presenting:Molly Wasko, PhD

Email:[email protected]

www.linkedin.com/in/mwasko


Learning center webinar series strategies for alumni associations using

About the presenter

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How do we stay connected with our students once they graduate?

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Learning objectives

  • The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni strategy. Topics include:

    • How to effectively use LinkedIn® to find lost alumni

    • How to effectively use LinkedIn® to engage with alumni and build stronger alumni communities

    • Understand the strengths and weaknesses of LinkedIn® as a research platform

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Agenda

  • What is LinkedIn®

  • Why LinkedIn® is relevant to you

  • What kind of alumni are on LinkedIn®

  • Best tools for using LinkedIn®

    • College Alumni Application

    • Advanced Search

    • Premium Accounts

    • Groups

    • Personal Connections

  • Limitations of LinkedIn® and how HEP can help

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

What is

Source: http://marketing.linkedin.com/audience

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

What is

Source: http://marketing.linkedin.com/audience

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Learning center webinar series strategies for alumni associations using

Why you need employer data on alumni

  • Reporting Pressures: Need tracking

    • Higher education accreditation

    • Greater accuracy and transparency

      Regulatory Pressures: Need Data

    • Higher Education Scorecard

    • What’s a degree worth?

  • Financial Pressures: Need Alumni

    • More reliant on alumni giving

    • Public criticisms over tuition hikes

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Why does this matter to you?

There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential!

About 10% of employers offer matching gifts, so add another $350 million dollars in lost potential.

But most alumni are not even aware of this benefit, and those who are aware are significantly more likely to give.

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Current Methods

  • Exit Surveys: 30-40%

    Mail & Home Phone: 10%

  • Email Campaigns: 35%

  • Events, collect cards etc. 50%

Enhanced opportunities through better connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Why should matter to you?

Raise your hand if you have an updated

alumni page with your alma mater……

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Learning center webinar series strategies for alumni associations using

Why should matter to you?

Raise your hand if you have an updated LinkedIn profile……

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Learning center webinar series strategies for alumni associations using

Alumni on

<1% 7% 15% 26% 28% 37% 33% 50%

Source: internal data analytics

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Alumni on

Source: internal data analytics

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Learning center webinar series strategies for alumni associations using

So, how can you get started…

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

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Learning center webinar series strategies for alumni associations using

1. LinkedIn® College Alumni

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Learning center webinar series strategies for alumni associations using

1. www.linkedin.com/college/alumni

You can change the school name using the drop down

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

1. www.linkedin.com/college/alumni

Drill down on a specific date range

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

1. www.linkedin.com/college/alumni

These are actually hyperlinks, so you can target alumni searches

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

1. www.linkedin.com/college/alumni

Allows you to see the LinkedIn profiles of your alumni…

… one by one

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

1. www.linkedin.com/college/alumni

Let’s go live now and see it in action

www.linkedin.com/college/alumni

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced Search

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

You can enter the name of the alumni you’re seeking

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Make sure you add your university name too….

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Learning center webinar series strategies for alumni associations using

2. Advanced search

You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target.

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

You can also drill down by industry

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Let’s go live now and see it in action

www.linkedin.com/in/mwasko/

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

2. Advanced search

Great tool to see more profile information than may be available through the public profile link….

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium Accounts

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Comparing account types

www.help.linkedin.com

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Who’s viewed your profile

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Premium search fields

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

3. Premium accounts

Freebies

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Learning center webinar series strategies for alumni associations using

3. Premium accounts

Premium search a great place to start, but still need to do more research…

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® Groups

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

Can be a great way to maintain alumni communities

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

What groups are out there about your school?

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

How many are out there…

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Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

You have no control over which ones come first…

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

Find out who ownsthe group by viewing the Group Profile

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

Reach out and see if they will work with you if this is a critical group

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

Your group page is not the same as your “Company” page

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

A Company Page/Profile is where you can post news/events, but targets employees

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Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

…and also allows “Followers”, so you can encourage alumni to follow the “company”

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Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

There currently is no “University” page

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

4. LinkedIn® groups

Let’s check out Groups and Company Pages live…

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Add a personalized message, include your alumni group name and encourage them to join

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

5. Personal connections - Pros

You can export your connection information:

Name

Email

Current Position

Current Employer

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Learning center webinar series strategies for alumni associations using

5. Personal connections - Pros

You can also see their connections!

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides to LinkedIn®

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

You can’t see full names of non-connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

You can’t download data - have to go through profiles

1 by 1

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

You have no idea how this person links back to your alumni records

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

You can have more than 1 affiliation to the university – these are

non-overlapping networks

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with college alumni

Education is

entered in

“free form” fields,

so people can type whatever they want

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with advanced search

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with advanced search

Must search and click on each person one at a time

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with advanced search

For generic searches, like zip code, the amount of info is limited

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with advanced search

Limited terms that you can search on with basic account

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with College Alumni

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with premium accounts

Expensive and hard to measure return on investment

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with groups

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with groups

It may be hard to get a group strategy organized for the university

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with groups

You need activity in order to motivate people to engage

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with groups

If you make the group “private” you have to manage membership

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

  • LinkedIn® College Alumni

  • Advanced Search

  • Premium Accounts

  • Groups

  • Personal Connections

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

LinkedIn® is a person-to-person network

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

Alumni might not be appropriate for your professional network

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

If you switch jobs, you take your LinkedIn® contacts with you

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

Must comply with LinkedIn’s User Agreement

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

Must comply with LinkedIn’s User Agreement

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

Must comply with LinkedIn’s User Agreement

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Downsides with personal connections

Must comply with LinkedIn’s User Agreement

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP Can Help

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP can help

  • HEP’sEmployerFind service now includes LinkedIn® profiles to find out where donors/alumni are now, where they work AND LinkedIn® URLs so you never lose touch

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP can help

  • 1. Provide us with a listof alumni

  • 2. We match to LinkedIn profiles

  • 3. We combine data sources to provide alumni tracking and analytics

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP can help

Current Location

Current Industry

LinkedIn URL

Current Position

Current Employer

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP can help

Current Location

Current Industry

LinkedIn URL

Current Position

Current Employer

We also pull this information from the Education Fields so you see match data

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How HEP can help

We return this data to you in an Excel file so you can easily upload into current systems

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

Providing an integrated solution

Append up-to-date employer names and job titles to your donor records using LinkedIn® & 100+ data sources

Determine match eligibility and append current match policy guidelines to your donor database

24/7 access to proprietary and international data about key constituents

Enhanced opportunities through better connections


Learning center webinar series strategies for alumni associations using

How to contact HEPfor more info

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Learning center webinar series strategies for alumni associations using

Learning Center Webinar Series

Strategies for Alumni Associations Using

Thank you!


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