Staples and retail industry presentation
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Staples and Retail Industry Presentation. Wednesday, January 15, 2014. Staples. Business. Staples, Inc. and its subsidiaries is the world's leading office products company .

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Staples and Retail Industry Presentation

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Staples and retail industry presentation

Staples and Retail Industry Presentation

Wednesday, January 15, 2014


Staples

Staples


Business

Business

  • Staples, Inc. and its subsidiaries is the world's leading office products company.

  • “We are committed to providing superior value to our customers through a broad selection of products, easy to use websites, an integrated retail and online shopping experience and a wide range of copy and print and technology services. We pioneered the office products superstore concept by opening the first office products superstore in Brighton, Massachusetts in 1986 to serve the needs of small businesses and consumers, and we currently serve businesses of all sizes and consumers in North America, Europe, Australia, South America and Asia”


Strategy

Strategy

  • Reach customers through contract, on-line, catalog and retail sales channels that are designed to be convenient

  • retail stores and Staples.com website target small businesses and home offices.

  • catalog customers are generally small businesses and organizations with up to 20 office workers

  • contract businesses target mid-size businesses and organizations with 20 to 500 office workers, as well as Fortune 1000 companies


Business segments

Business Segments

  • North American Commercial segment consists of the U.S. and Canadian business units that sell and deliver office products and services directly to businesses, including Staples Advantage and Quill.com.

  • International Operations segment consists of businesses in 23 countries in Europe, Australia, South America and Asia


Merchandising

Merchandising

  • Breakdown of Sales:

    • Office Supplies: 43.9%

    • Services: 6.7%

    • Office Machines and related products: 29.7%

    • Computers and related products: 14.1 %

    • Office Furniture: 5.6%


Swot analysis

SWOT Analysis

  • Strengths:

    • a separate network of four large distribution centers to supports its U.S. retail store operations.

    • retail distribution centers provide them with significant labor and merchandise cost savings by centralizing receiving and handling functions, and by enabling them to purchase in full truckloads and other economically efficient quantities from suppliers.

    • centralized purchasing and distribution systems enable store associates to spend more time on customer service and store presentation.

    • in-store inventory requirements are reduced, allowing them to more efficiently operate their retail stores.


Weaknesses

Weaknesses

  • Staples had $3.22 billion of remaining goodwill on its balance sheet, and could experience material goodwill impairment charges in the future. 

  • Certain factors, including consumer spending levels, industry and macroeconomic conditions, the price of its stock and the future profitability of its businesses, might have a negative impact on the carrying value of its goodwill.


Opportunities

Opportunities

  • Expand beyond office supplies.

    • “One of our top priorities is to significantly expand our product offering beyond core office supplies. Over the past few years we have had success driving growth in adjacent product categories, such as facilities and breakroomsupplies.

  • Expand copy and print services.

    • The market for these services is highly fragmented, and we believe we have a significant opportunity to offer these services to existing customers and acquire new customers.


Threats

Threats

  • Many of Staples’ competitors have increased their presence in their market in recent years.

  • Competitors include:

    • high-volume office supply providers, including Office Depot, OfficeMax and Lyreco

    • mass merchants such as Wal-Mart, Target and Tesco, warehouse clubs such as Costco

    • computer and electronics retail stores such as Best Buy

    • specialty technology stores such as Apple

    • copy and print businesses such as FedEx Office

    • online retailers such as Amazon.com

    • other discount retailers


Retail industry

Retail Industry

  • Total retail sales increased 5% in 2012.

  • As of July, 2013, retail sales increased 3.2%

  • Overall, consumers still exerting a lot of caution. Causes:

    • Payroll tax holiday not extended in 2013, resulting in 2% tax increase for most workers

    • Gas prices have risen

    • Europe in recession

    • China’s growth slowing-diminished demand for exports


Stock market gains

Stock Market Gains

  • Stock market gains in the past few years have driven a positive wealth effect, driving consumer spending. However, they also create abifurcation of the retail industry

  • Because most people who own stocks are upper-middle or upper class, luxury retailers have experienced growth as well as discount retailers who have an increased customer base as lower-middle class customers have had to “trade down.”


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