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American Beef

American Beef. Presentation for Kanagawa Coop Paul Spencer, U.S. Embassy Tokyo March 27, 2007. U.S. & Japanese Per Capita Beef Consumption (kg per year – carcass basis). Current Situation in the United States. Beef is a major component of the diet Consumers confident in regulatory system

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American Beef

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  1. American Beef Presentation for Kanagawa Coop Paul Spencer, U.S. Embassy Tokyo March 27, 2007

  2. U.S. & Japanese Per Capita Beef Consumption(kg per year – carcass basis)

  3. Current Situation in the United States • Beef is a major component of the diet • Consumers confident in regulatory system • Science-based approach to managing BSE risks • BSE outbreaks did no lasting harm to market

  4. Current Situation in Japan • High prices due to limited imports • Less consumer confidence in regulatory system (both U.S. and Japanese) • Beef is a not as big a component of the diet

  5. BSE Chronology

  6. Differing Situations Japan • Number of BSE Cases: 32 • OIE Status: Not Determined. United States • Number of BSE Cases: 3 (one foreign born) • OIE Status: Controlled Risk recommended (to be voted on in May)

  7. Differing Approaches To Risk Management Japan • Uses BSE-testing to guarantee food safety • Tests all animals at slaughter regardless of age United States • Uses BSE-testing for surveillance • Food safety is secured by SRM removal

  8. Selling U.S. Beef In Japan • Beef only allowed from animals 20 months or younger • Over 3,500 restaurants and local supermarkets now sell U.S. beef • Major supermarkets are starting now (Seiyu) • Supply is the major issue but things are getting better

  9. 75% of Japanese Will Buy U.S. Beef N=416 Half will buy with certain basic conditions satisfied.The rest will buyafter observing the situation. 74.8% Source: MacroMill Web Survey (N=416 ・Wave 10) Sep 15-17, 2006

  10. Conditions for Consumers to Purchase US Beef Top 5 Reasons • Japanese Government approves the safety (35.3%) (done) • U.S. Government ensures the safety (25.0%) (done) • Celebrities & academics agreed about safety on TV & print (25.0%) (done) • On the shelves of large supermarkets (18.3%) (done) • U.S. producers explain safety (17.9) (in process)

  11. We Care - Web　Sitewww.wecare.jp

  12. Enjoy American Beef!

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