Covering: What is SEO? Why is SEO Important? Painting the Right Picture Best ways to implement SEO Industry Secrets Impact on your website design. What is Search Engine Optimisation?
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What is SEO?
Why is SEO Important?
Painting the Right Picture
Best ways to implement SEO
Impact on your website design
What is Search Engine Optimisation?
SEO is the term used for optimising your rankings within the organic search engine results - natural / non-paid
In the industry we call these SERP’s – Search Engine Results Pages
Most companies focus on rankings with Google
In the UK Google provide about 9 out of every 10 searches
SEO is ultimately about: ‘Improving your visibility on the Internet’
This is achieved by following ethical steps to improve website relevance
Why is it so important to be ranked in the top positions?
58.4 % of clicks – top 3
72.4% top 5
89% 1st page
SEO - Painting a Picture For the Search Robots
Google includes over 600 ranking factors within it’s main algorithm
About 10 of these factors account for 95% of ranking considerations
Search engines want to see that you are an ‘authority’ on a particular theme
Diluting a theme makes it harder to achieve great rankings
Ranking algorithms often change - it’s important you keep up to date
Industry blogs and forums have RSS feeds which you should subscribe to
Good examples are: Google Webmaster Blog, Matt Cutts Blog (Top Google SEO Guy), Search Engine Land, Search Engine Roundtable, Web Pro News
Industry Secrets a SEO Company Won’t Tell You
Link building is almost everything needed to be successful
Backlinks are the indicator - link:www.im3.co.uk
PageRank doesn’t matter
Meta keywords are not considered by Google
Links from theme related websites are ranked at least 10 times higher than random links
Duplicate content will penalise or even block your rankings
The Impact of SEO on Your Website Visitors
Whilst optimising a website it’s important to consider on-page factors
Conversion rates – always have a clear path to checkout or contact
The ‘call to action’ is the vital part of converting your traffic
Articles and product descriptions can include this ‘call to action’ numerous times. Make sure people are consistently prompted to buy or contact you
Don’t hide content away as Google knows where the text is displayed
Stick to ethical methods of adding content. Quality and engaging copy is the only way to impress the search engines and your visitors
Top Tips for On-going Success
Don’t use duplicated content for product or service descriptions
Set-up a Google Webmaster Tools account to check for errors
List yourself on all the popular directories such as Dmoz and Business Directories
Don’t have duplicate meta data on your pages – check this with Webmaster Tools
Blog once or twice a week about industry news or products
Remember to link content on your website with relevant anchor text
Update old pages – this is a ranking factor and dormant pages rank lower
Link build for a minimum of 5 hours per week
Thanks for your time and good luck with your rankings!
For help with your SEO or to outsource completely, simply request a free [email protected]
0800 292 2410
Many thanks to Huddlebuy for their continued partnership with IM3.co.uk