Mike Ricciardi
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Mike Ricciardi President, Topco National Brands 2009 PowerPoint PPT Presentation


  • 49 Views
  • Uploaded on
  • Presentation posted in: General

Mike Ricciardi President, Topco National Brands 2009. is. The leading procurement and service cooperative for supermarket retailers, wholesalers and food service distributors in the United States. is.

Download Presentation

Mike Ricciardi President, Topco National Brands 2009

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Mike ricciardi president topco national brands 2009

Mike Ricciardi

President, Topco National Brands

2009


Mike ricciardi president topco national brands 2009

is...

The leading procurement and service cooperative for supermarket retailers, wholesalers and food service distributors in the United States.

is...

A member-owned and directed cooperative that distributes all earnings back to its member-owners based on each member’s level of participation.

2


Our strength

Our Strength

Annual Retail

Rank Company Grocery Sales

Collectively, we are the 2nd largest grocery retailer in the U.S.

  • Wal-Mart (Food Purchases Only)$258.5

  • Topco National Brands*$ 77.3

  • Kroger Company$ 77.2

  • SuperValu$ 45.0

  • Safeway$ 44.8

  • Publix$ 24.0

3

*Does not include Wholesale Members

Sales in Billions

Source - Supermarket News January 2009


Mike ricciardi president topco national brands 2009

Chandler, AZ 162

Springfield, MA 58

Norfolk, NE

Akron, OH 16

Baton Rouge, LA

Greenville, SC 222

St. Cloud, MN 34

Birmingham, AL 66

Keene, NH

Tyler, TX 156

Abingdon, VA 102

Honolulu, HI 29

Bellingham, WA 34

Matthews, NC 176

Pittsburgh, PA 219

Clifton Park, NY 35

Indianapolis, IN 104

W. Des Moines, IA 224

Parsippany, NJ 27

London, KY

Winston-Salem, NC 109

Edina, MN 23

Syracuse, NY 91

Sheboygan, WI 108

Charleston, SC 120

Schenectady, NY 119

Grand Rapid, MI 185

Albertville, AL

Williamsville, NY 76

Sparks, NV 18

St. Louis, MO 105

Alabama 42

Colton, CA 165

Sacramento, CA 133

Lake City, SC 78

Sunbury, PA 155

Jacksonville, FL 522

Lubbock, TX 49

Richmond, VA 30

39 TNB Participating Members. Total Store Count ≈ 3,959. Does not include Wholesale members


Mike ricciardi president topco national brands 2009

Topco National Brands Members Headquarters Locations

Washington

Maine

Montana

North Dakota

Oregon

Minnesota

New Hampshire

Vermont

Idaho

Wisconsin

South Dakota

Massachusetts

Wyoming

New York

Conn

Rhode Island

Michigan

Pennsylvania

Iowa

New Jersey

Nebraska

Illinois

Nevada

Ohio

Maryland

Delaware

California

Utah

Indiana

West Virginia

Colorado

Virginia

Kansas

Kentucky

Missouri

North Carolina

Tennessee

Arizona

Oklahoma

South Carolina

Arkansas

W. Lee Flowers

New Mexico

Georgia

Mississippi

Alabama

Texas

Louisiana

Florida

5


Mike ricciardi president topco national brands 2009

We function like the headquarters of a National Account

Division

A

Division

B

Division

C

  • Central Presentation & Decision

  • Member meetings for program finalization

  • Turn-key support from Topco National Brands

  • Execution of member’s commitment

  • Evaluation of results vs. objectives

Operating Companies

6


Mike ricciardi president topco national brands 2009

Participating Vendors


Mike ricciardi president topco national brands 2009

Strategic Models

Common Brands

Promotions

Special Packs

Annual Plans

Co-Marketing

Seasonal

EZ-PIC

8


Strategic models

We have multiple go-to-market strategies

Strategies are designed to be a menu offering

Select the strategy that fits your company and brand

All strategies drive for incremental growth

This is significantly different than a few years ago

Strategic Models

9


Mike ricciardi president topco national brands 2009

Strategic Models

  • Promotions – Incremental performance-based event

  • Common Brands – Selection of one national brand

  • Annual Plans – Accelerated focus on selected partners

  • Co-marketing – Consumer based event

  • Special Packs – Access to customized product runs

  • Seasonal- Specific focus on seasonal items

  • EZ-PIC - electronic alternative to the paper coupon

10


Promotional programs

Typically one or two week programs

Incremental funds for incremental performance

Incremental funds applied as an overlay

Members cost & local funds do not change

Members bill back through normal channels

Four Step Process

1. Manufacturer proposes program2.Topco National Brands responds

3. Manufacturer validates response4.Topco National Brands executes

Promotional Programs

Promotional Programs

11


Common brand solution

Selection of one national brand

Usually target smaller categories

Typically have multiple national/regional brand options as well as private label

TNB conducts a “winner take all” negotiation for the national shelf space only

Common Brand Solution

Common Brand

12


Annual category plans

Annual Category Plans

Annual Plan

  • Accelerated focus with selected partners

  • Larger categories with multiple, competing brands

  • Vendor provides key strategies for substantial growth with increased funding

  • Planning is done under local strategic umbrella

13

top


Co marketing special packs

Consumer based events

Coordinated co-marketing events increase scale and leverage fixed production costs

Include retailer who don’t often do these events

Co-Marketing & Special Packs

Co-Marketing

Special Packs

14


Seasonal

Seasonal

Seasonal

  • Focus on increasing seasonal volume

  • Lock up holiday space early

    Super BowlLentEaster

    Memorial Day4th of July

    Back to SchoolHalloween

    ThanksgivingChristmas

15


Unicous ez pic

Offers an electronic alternative to the paper coupon industry

Coupon offer/information resides in the POS terminal

Savings are in-store, at point of purchase, versus the home

Eliminates inconvenience associated with traditional paper coupons

Unicous EZ-PIC

EZ-PIC

16


Working together

Working Together

2009

Key Initiatives & Goals

Promotions

Common Brands

Co-Marketing

Annual Plans

Special Packs

Seasonal

EZ-PIC

TNB Program

17


Mike ricciardi president topco national brands 2009

To Unlock Your Category Growth…Contact

Mike Ricciardi

President – Topco National Brands

Phone: (847) 329-3664

e-mail: [email protected]

Dave Foley

Director

Phone: (847) 329-3210

e-mail: [email protected]

Bryan Boyle

Director – EZ Pic

Phone: (847) 329-3666

e-mail: [email protected]

Jack Stipp

Phone: (847) 329-3212

General Manager Foodservice

e-mail: [email protected]

Gary Vanicek

Business Development Manager

Phone: (847) 329-3313

e-mail: [email protected]

Chris McCluskey

Business Development Manager

Phone: (847) 329-3211

e-mail: [email protected]

Paul Morrissey

Sales Administration Manager

Phone: (847) 329-3531

e-mail: [email protected]

Donna Ofenloch

Phone: (847) 329-3329

Business Development Manager

e-mail: [email protected]

18


  • Login