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Mike Ricciardi President, Topco National Brands 2009

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Mike Ricciardi President, Topco National Brands 2009. is. The leading procurement and service cooperative for supermarket retailers, wholesalers and food service distributors in the United States. is.

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Presentation Transcript
slide1

Mike Ricciardi

President, Topco National Brands

2009

slide2

is...

The leading procurement and service cooperative for supermarket retailers, wholesalers and food service distributors in the United States.

is...

A member-owned and directed cooperative that distributes all earnings back to its member-owners based on each member’s level of participation.

2

our strength
Our Strength

Annual Retail

Rank Company Grocery Sales

Collectively, we are the 2nd largest grocery retailer in the U.S.

  • Wal-Mart (Food Purchases Only) $258.5
  • Topco National Brands* $ 77.3
  • Kroger Company $ 77.2
  • SuperValu $ 45.0
  • Safeway $ 44.8
  • Publix $ 24.0

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*Does not include Wholesale Members

Sales in Billions

Source - Supermarket News January 2009

slide4

Chandler, AZ 162

Springfield, MA 58

Norfolk, NE

Akron, OH 16

Baton Rouge, LA

Greenville, SC 222

St. Cloud, MN 34

Birmingham, AL 66

Keene, NH

Tyler, TX 156

Abingdon, VA 102

Honolulu, HI 29

Bellingham, WA 34

Matthews, NC 176

Pittsburgh, PA 219

Clifton Park, NY 35

Indianapolis, IN 104

W. Des Moines, IA 224

Parsippany, NJ 27

London, KY

Winston-Salem, NC 109

Edina, MN 23

Syracuse, NY 91

Sheboygan, WI 108

Charleston, SC 120

Schenectady, NY 119

Grand Rapid, MI 185

Albertville, AL

Williamsville, NY 76

Sparks, NV 18

St. Louis, MO 105

Alabama 42

Colton, CA 165

Sacramento, CA 133

Lake City, SC 78

Sunbury, PA 155

Jacksonville, FL 522

Lubbock, TX 49

Richmond, VA 30

39 TNB Participating Members. Total Store Count ≈ 3,959. Does not include Wholesale members

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Topco National Brands Members Headquarters Locations

Washington

Maine

Montana

North Dakota

Oregon

Minnesota

New Hampshire

Vermont

Idaho

Wisconsin

South Dakota

Massachusetts

Wyoming

New York

Conn

Rhode Island

Michigan

Pennsylvania

Iowa

New Jersey

Nebraska

Illinois

Nevada

Ohio

Maryland

Delaware

California

Utah

Indiana

West Virginia

Colorado

Virginia

Kansas

Kentucky

Missouri

North Carolina

Tennessee

Arizona

Oklahoma

South Carolina

Arkansas

W. Lee Flowers

New Mexico

Georgia

Mississippi

Alabama

Texas

Louisiana

Florida

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We function like the headquarters of a National Account

Division

A

Division

B

Division

C

  • Central Presentation & Decision
  • Member meetings for program finalization
  • Turn-key support from Topco National Brands
  • Execution of member’s commitment
  • Evaluation of results vs. objectives

Operating Companies

6

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Strategic Models

Common Brands

Promotions

Special Packs

Annual Plans

Co-Marketing

Seasonal

EZ-PIC

8

strategic models
We have multiple go-to-market strategies

Strategies are designed to be a menu offering

Select the strategy that fits your company and brand

All strategies drive for incremental growth

This is significantly different than a few years ago

Strategic Models

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Strategic Models

  • Promotions – Incremental performance-based event
  • Common Brands – Selection of one national brand
  • Annual Plans – Accelerated focus on selected partners
  • Co-marketing – Consumer based event
  • Special Packs – Access to customized product runs
  • Seasonal- Specific focus on seasonal items
  • EZ-PIC - electronic alternative to the paper coupon

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promotional programs
Typically one or two week programs

Incremental funds for incremental performance

Incremental funds applied as an overlay

Members cost & local funds do not change

Members bill back through normal channels

Four Step Process

1. Manufacturer proposes program 2.Topco National Brands responds

3. Manufacturer validates response 4.Topco National Brands executes

Promotional Programs

Promotional Programs

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common brand solution
Selection of one national brand

Usually target smaller categories

Typically have multiple national/regional brand options as well as private label

TNB conducts a “winner take all” negotiation for the national shelf space only

Common Brand Solution

Common Brand

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annual category plans
Annual Category Plans

Annual Plan

  • Accelerated focus with selected partners
  • Larger categories with multiple, competing brands
  • Vendor provides key strategies for substantial growth with increased funding
  • Planning is done under local strategic umbrella

13

top

co marketing special packs
Consumer based events

Coordinated co-marketing events increase scale and leverage fixed production costs

Include retailer who don’t often do these events

Co-Marketing & Special Packs

Co-Marketing

Special Packs

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seasonal
Seasonal

Seasonal

  • Focus on increasing seasonal volume
  • Lock up holiday space early

Super Bowl Lent Easter

Memorial Day 4th of July

Back to School Halloween

Thanksgiving Christmas

15

unicous ez pic
Offers an electronic alternative to the paper coupon industry

Coupon offer/information resides in the POS terminal

Savings are in-store, at point of purchase, versus the home

Eliminates inconvenience associated with traditional paper coupons

Unicous EZ-PIC

EZ-PIC

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working together
Working Together

2009

Key Initiatives & Goals

Promotions

Common Brands

Co-Marketing

Annual Plans

Special Packs

Seasonal

EZ-PIC

TNB Program

17

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To Unlock Your Category Growth…Contact

Mike Ricciardi

President – Topco National Brands

Phone: (847) 329-3664

e-mail: mricciardi@topco.com

Dave Foley

Director

Phone: (847) 329-3210

e-mail: dfoley@topco.com

Bryan Boyle

Director – EZ Pic

Phone: (847) 329-3666

e-mail: bryanboyle@topco.com

Jack Stipp

Phone: (847) 329-3212

General Manager Foodservice

e-mail: jstipp@topco.com

Gary Vanicek

Business Development Manager

Phone: (847) 329-3313

e-mail: gvanicek@topco.com

Chris McCluskey

Business Development Manager

Phone: (847) 329-3211

e-mail: cmccluskey@topco.com

Paul Morrissey

Sales Administration Manager

Phone: (847) 329-3531

e-mail: pmorrissey@topco.com

Donna Ofenloch

Phone: (847) 329-3329

Business Development Manager

e-mail: dofenloch@topco.com

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