Manuela Nucci
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Manuela Nucci. BRAND. A. is a symbol that distinguished a product made by one firm from the others. CLASSIC. LUXURY. is a brand that belongs to the past, to tradition. is an expensive brand, an elite brand. Quality safety design symbol fashion origin.

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Is a symbol that distinguished a product made by one firm from the others

Manuela Nucci

BRAND

A

is a symbol that distinguished a product made by one firm from the others

CLASSIC

LUXURY

is a brand that belongs to the past, to tradition

is an expensive brand, an elite brand

Quality safety design symbol fashion origin


Almost every fashion label brands is manufacturing in

But the top luxury brands will continue to be seenas European

Almost every fashion labelbrands is manufacturing in

ASIA

Europe

is an example

A brand is a set of associations in the mind of the consumer and one of these is the country of origin


Is a symbol that distinguished a product made by one firm from the others

A

TRADEMARK

is a formally registered name or symbol identifying the origin of a product or service

A

registered trademark

offers

  • exclusive use

  • legal actions

  • licenses and franchises

  • differencefrom competitors


Is a symbol that distinguished a product made by one firm from the others

COMPETITION

NIKE

Adidas

competition

Reebok

  • STRATEGY:

  • celebrity athlete endorsement

  • product design

  • advertising

competition


Is a symbol that distinguished a product made by one firm from the others

NOKIA

SAMSUNG

  • design

  • function

  • size

  • increasing population

  • young people

  • function

  • size


Is a symbol that distinguished a product made by one firm from the others

ADVERTISING

is an attempt to get the right message to the right people at the right time

The Nike mission

to bring inspiration and innovation to every athlete in the world and to wake up the consumers

Advertising campaigns

  • original

  • revolutionary

  • daring

  • transparent

  • consistent


Is a symbol that distinguished a product made by one firm from the others

quality

QUALITY

quality

  • reliability

  • value for money

  • durability

  • authenticity

  • well designed

  • hand made

cheap

expensive

a bargain

quality

quality


Is a symbol that distinguished a product made by one firm from the others

Miele

is a German manufacturer of high quality domestic appliances, commercial equipment and fitted kitchens

  • producecomponentlocally

  • costs are higher

  • legendary quality

  • innovation

  • longevity

  • difficulty

generations are more costs conscious

“forever better”

“Miele is like a permanent promise

that must be kept”


Is a symbol that distinguished a product made by one firm from the others

ORGANIZATION

is a cleaning company located in the heart of Helsinki

  • original and coloured office

  • decentralize responsibility

  • abolish the rules

  • assist the consumers

  • abolish titles

  • training program

  • eliminate paper

“people work better if they are happy while routine kills them”

“kill routine before it kills you!”


Is a symbol that distinguished a product made by one firm from the others

LEADERSHIP

What makes a good leader?

decisive, motivated, adventurous, energetic

honest, humane, understanding, flexible

charismatic, informal, balanced

IKEA

Kamprad

  • charismatic

  • informal

  • a no ordinary multi-billionaire

  • the 17th richest person in the world

  • affectionate

  • attentive to detail

  • long term planning

The leader is

“live your life, love your home”

well-designed

furniture

Philosophy

reasonable prices


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