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1. Introduction to Business Research

1. Introduction to Business Research. Faculty of Economic UK Petra Surabaya By Nyoman Sutapa. Why Study Business Research?. Business research provides information to guide business decisions. Good research is like a parachute. Research Should Help Respond to Change.

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1. Introduction to Business Research

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  1. 1. Introduction to Business Research Faculty of Economic UK Petra Surabaya By NyomanSutapa

  2. Why Study Business Research? Business research provides information to guide business decisions. Good research is like a parachute.

  3. Research Should Help Respond to Change Enterprises have long recognized the need to better sense and respond to business change. What’s different today to access information and real-time communications have fostered an ‘always on’ business culture where decision making has become a ‘just-in-time process. Business Performance Management Forum

  4. Research as a Scientific Method • Investigasi yg sistematis, terkontrol, empiris, & kritis terhadap suatu fenomena (sosial, ekonomi, bisnis) yg berkembang di dunia nyata. • Investigasi yg dilakukan dg metode ilmiah. • Ciri-ciri metode ilmiah:

  5. Business Research Defined A process of determining, acquiring,analyzing, synthesizing, and disseminatingrelevant business data, information, andinsights to decision makers, in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance.

  6. Business Planning Drives Business Research

  7. Business Decisions and Research Example: Häagen-Dazs Tactics • Super premium • Dozens of flavors • Small packages • Signature colors on packaging • Available in franchise and grocery stores

  8. Two Categories of Research

  9. Research based on the Purpose Basic Research • Attempt to expand the limits of knowledge • Not directly involved in the solution to a practical problem. Applied Research • Conducted when a decision must be made about a specific real-life problem.

  10. Types of Research based on the Approaches taken

  11. Quantitative Research Types of Research based on the Approaches Taken • By the numbers • Analysis of data using statistical tools • Data is based on samples & populations • Subject/object of research is relatively large (called respondent)

  12. Qualitative Research • By the words, numbers are not primary focus • Analysis and interpretation based on theories • Case based • Subject/object of research is relatively small (called informant)

  13. 4 Types of Research (Study)

  14. Business ResearchBusiness Intelligence • Doing business decisions based on business research • Data analysis is a must! • ICT (Information and Communication Technology) is a driver to enhance enterprise productivity.

  15. Business Intelligence (BI) • BI is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information. • BI can handle large amounts of information to help identify and develop new opportunities. • Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.

  16. Sources of Business Intelligence Government/ Regulatory Competitive Business Intelligence Demographic Economic Technological Cultural & Social

  17. Who Conducts Business Research Business Researchers Internal Research Department External Research Suppliers Business Research Firms (MARS, Frontier, AC Nielsen) Communication Agencies (MATARI) Consultants (MARK Plus, Enciety) Trade Associations (ASITA, APRINDO, LP3I)

  18. Syndicated Data Providers

  19. A Good Research for Business Riset Binis yang baik dan benar adalah yang mengikuti standar-standar atau kaidah-kaidah metode ilmiah (scientific method).

  20. A Good Research for Business Jaminan riset bisnis dilakukan dg benar, jika: Tujuan penelitian didefinisikan jelas Proses penelitian rinci Disain penelitian direncanakan menyeluruh Menerapkan standar etika yang tinggi Kecocokan antara yg direncanakan dg aktual Analisis tepat sesuai kebutuhan pembuat keputusan Hasil temuan tidak membingungkan Kesimpulan cocok dengan temuan

  21. Clarifying the Research Question Discover the Management Dilemma Define the Research Questions Refine the Research Questions Exploration Exploration Research Proposal Research Design Strategy (type, purpose, time frame, scope, environment) Data Collection Design Sampling Design Data Analysis and Interpretation Instrument Development And Pilot Testing Data Collection & Preparation Research Reporting Management Decision TAHAPAN PENELITIAN

  22. Business Research Stages Step 1: Establishing the need for research Step 2: Defining research problem  the most important & difficult step in research Step 3: Establishing research objectives

  23. Business Research Stages Step 4: Determining research design  exploratory, descriptive, or causal research Step 5: Identifying information types & sources  primary and secondary data Step 6: Determining methods of collecting data  survey, observation, interview, secondary data analysis, etc

  24. Business Research Stages Step 7 : Designing data collection forms  developing questionnaire, interview guide-list Step 8 : Determining sample plan and size Step 9 : Collecting data  field research or secondary research

  25. Business Research Stages Step 10: Analyzing data  editing, coding, processing, & analyzing Step 11: Preparing & presenting final research report

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