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Rockstar Games

Rockstar Games. Jeff Ellis, 4/21/2011. Products. Video game development and publishing Most notably: Grand Theft Auto series Red Dead series Max Payne series Midnight Club series. History. Rockstar Games founded in New York in 1998 Wholly owned subsidiary of Take-Two Interactive

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Rockstar Games

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  1. Rockstar Games Jeff Ellis, 4/21/2011

  2. Products • Video game development and publishing • Most notably: • Grand Theft Auto series • Red Dead series • Max Payne series • Midnight Club series

  3. History • Rockstar Games founded in New York in 1998 • Wholly owned subsidiary of Take-Two Interactive • Acquired or founded studios: • US – 2 studios • UK – 4 studios • Canada – 2 studios • Japan – 1 studio

  4. Money • Take-Two (Rockstar owners) revenue for fourth quarter ending 3/31/2011 - $130 to $150 million • Among the strongest contributors that quarter were from the Rockstar Games catalog • Take-Two’s fiscal year earnings ending 3/31/2011 - $1.08 to $1.1 billion

  5. More Money (by way of game sales numbers) • Grand Theft Auto – 100+ million copies • Midnight Club – 18+ million copies • Red Dead – 8+ million copies • Max Payne – 7+ million copies • At launch, most of these games retail for $50-$60

  6. Target Market • Video game players • Rockstar’s games are typically marketed to a more mature audience of gamers • Games are released on a range of platforms from handhelds to consoles

  7. Competitors • 2k Games (also owned by Take-Two) • Electronic Arts • Activision Blizzard • Microsoft Game Studios • Nintendo • Ubisoft

  8. Secret Sauce • Open world, sandbox style gameplay • Games that push the limits, known for being controversial • Capitalize on well known, successful series • Develop innovative and creative new intellectual property

  9. Predictions • Rockstar Games will remain one of the biggest names in games development • Upcoming and much anticipated L.A. Noire will be well received and spur Rockstar on to another successful and lucrative year

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