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2014 Lake Business Conference. Business Planning – Writing a Winning Plan. Why Write A Plan?. You Have To… You Want To… You Need To… It Is All About the Journey. Who Is the Target for My Plan?. Your Business Success Investors Banks/SBA/DED Plans Must Change .

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2014 Lake Business Conference

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2014 Lake Business Conference

Business Planning – Writing a Winning Plan


Why Write A Plan?

  • You Have To…

  • You Want To…

  • You Need To…

  • It Is All About the Journey


Who Is the Target for My Plan?

  • Your Business Success

  • Investors

  • Banks/SBA/DED

  • Plans Must Change


Essentials of a Business Plan

  • Last, then first…Executive Summary

  • Your Business Case

  • Your Experience and Management

  • Marketing

  • Operations

  • Financial Projections


Executive Summary

  • Last Then First

  • Elevator Speech


Your Business Case

  • Why This Business?

  • What Makes You Unique?

  • Summarize the Industry

  • Zero In On Your Community

  • SWOT Analysis

  • Competition


Where Do You Fit?


Your Experience and Management

  • Experience to Succeed

  • Management Plan

  • Resumes


Marketing

  • How Will You Bring Customers Into Your Business?

  • Marketing Strategy

    • Advertising

    • Internet

    • Guerilla Marketing

    • Social Media…duh!


Marketing


Operations

  • How Will You Operate Your Business?

  • Entity

  • Planning

  • Organizational Structure

  • Management

  • Controls

  • Plan B?


  • Appendix A, B etc…Bankers love spreadsheets

  • Projected Sales

  • Projected Profit & Loss Statement

  • Balance Sheet

  • Start Up Expenses

  • Cash Flow Analysis

  • Personal Financial Statement

Financial Projections


Summary

  • You Must Plan for Success

  • No Plan Survives Initial Contact with the Enemy

  • It’s Your Plan

  • In the End…It Is All About the Money

  • Understand Your Own Business


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