Persuasive writing
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Persuasive Writing. What is it?. Definition:. Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way. This sounds like great writing! How do I do it?.

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Persuasive Writing

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Persuasive writing

Persuasive Writing

What is it?


Definition

Definition:

  • Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way.


This sounds like great writing how do i do it

This sounds like great writing! How do I do it?

  • There are techniques in persuasive writing to help you become convincing.

  • You will learn five of them.


Glittering generality

Glittering Generality

  • This is information that is so general it sounds like a fact, but it isn’t.

  • Example: Many people believe milk is good for your health.

  • Just how many is many?


Bandwagon appeal

Bandwagon Appeal

  • This means relying on what others are doing before making your own decision.

  • Example: All of the girls at school wear Ugg boots.

  • Everybody’s buying them and you’ll be left out if you don’t.


Testimonial

Testimonial

  • Famous people or someone you respect or like says the product is good and advertises the product.

  • Example: The “Got Milk?” ads all have famous people drinking milk.

  • Mr. Davis and his enthusiasm for chicken nugget day.


Citing statistics

Citing Statistics

  • Showing statistics or numbers makes a message look like it is based on fact. Statistics can be misleading.

  • Example: 200 doctors recommend Tylenol.

    • What if 2,000 doctors recommend Advil?


Emotional appeal

Emotional Appeal

  • Someone tries to scare you into buying the product. If you don’t buy it, something awful might happen to you. Or if you don’t help with a cause, you are a bad person.

  • Example: A commercial advertising a home security system will show a burglar breaking in while kids are playing.

  • The sad animals in the ASPCA ads.


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