persuasive writing
Download
Skip this Video
Download Presentation
Persuasive Writing

Loading in 2 Seconds...

play fullscreen
1 / 8

Persuasive Writing - PowerPoint PPT Presentation


  • 96 Views
  • Uploaded on

Persuasive Writing. What is it?. Definition:. Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way. This sounds like great writing! How do I do it?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Persuasive Writing' - uma


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
definition
Definition:
  • Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way.
this sounds like great writing how do i do it
This sounds like great writing! How do I do it?
  • There are techniques in persuasive writing to help you become convincing.
  • You will learn five of them.
glittering generality
Glittering Generality
  • This is information that is so general it sounds like a fact, but it isn’t.
  • Example: Many people believe milk is good for your health.
  • Just how many is many?
bandwagon appeal
Bandwagon Appeal
  • This means relying on what others are doing before making your own decision.
  • Example: All of the girls at school wear Ugg boots.
  • Everybody’s buying them and you’ll be left out if you don’t.
testimonial
Testimonial
  • Famous people or someone you respect or like says the product is good and advertises the product.
  • Example: The “Got Milk?” ads all have famous people drinking milk.
  • Mr. Davis and his enthusiasm for chicken nugget day.
citing statistics
Citing Statistics
  • Showing statistics or numbers makes a message look like it is based on fact. Statistics can be misleading.
  • Example: 200 doctors recommend Tylenol.
    • What if 2,000 doctors recommend Advil?
emotional appeal
Emotional Appeal
  • Someone tries to scare you into buying the product. If you don’t buy it, something awful might happen to you. Or if you don’t help with a cause, you are a bad person.
  • Example: A commercial advertising a home security system will show a burglar breaking in while kids are playing.
  • The sad animals in the ASPCA ads.
ad