Internet impact trends e mail clubs and on line listening
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FMRassociates.com. Internet Impact Trends: E-Mail Clubs and On-Line Listening. October, 2008 Prepared by: FMR Associates, Inc. Tucson, Arizona. FMRassociates.com.

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Internet impact trends e mail clubs and on line listening

FMRassociates.com

Internet Impact Trends: E-Mail Clubs and On-Line Listening

October, 2008

Prepared by:

FMR Associates, Inc.

Tucson, Arizona


Internet impact trends e mail clubs and on line listening

FMRassociates.com

  • has worked with nearly 450 radio stations in the U.S., Canada, Australia, Europe and Mexico, in virtually every format, including non-commercial stations, Spanish-language, public and commercial radio networks, as well as other media including newspapers, magazines, cable and broadcast television.

  • Internet Impact Trends are based on averages from multiple research projects conducted over the past two years with a total sample of nearly 2,400 respondents 18 to 54 years of age.

Internet Impact Trends 2008

2


Internet impact trends e mail clubs and on line listening

FMRassociates.com

Internet Impact Trends

  • How do the Internet and on-line listening or clubs impact radio?

  • While a substantial number of radio fans (about three of ten) belong to a radio station e-mail club, most simply sign up to participate in contests to win prizes or tickets to concerts/ events. Most never even open e-mails from the station.

  • Most radio listeners (with access to the Internet) have never listened to radio stations streamed on the Internet. Less than one in ten listen regularly. Even fewer (7%) listen to radio station streams at work (and more than four of ten of these listen to non-local or Internet-only stations).

Internet Impact Trends 2008

3


Internet impact trends e mail clubs and on line listening

FMRassociates.com

  • Website Usage and New Music

  • One-third or more of radio station website visitors download music or other content, or attempt to get tickets to events or concerts. One of four try to win prizes.

  • Typically, one-fourth of music radio listeners say that they get new music releases from the Internet – by downloading (and/or purchasing).

  • Clearly, the Internet (and radio station websites) is a growing way for music radio listeners to obtain new music. However, it does not appear to be a means of listening to the radio. Meanwhile, most e-club or radio website visitors are primarily drawn to the promotions and contests offered by the stations.

  • Internet Impact Trends 2008

    4


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    What Percentage of Station Fans (P-1s) Belong to a Radio Station E-Mail Club?

    Internet Impact Trends 2008

    5


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    Which E-Club Activities Do Members Participate in Most Often?

    Internet Impact Trends 2008

    6


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    How Often Do Members Open Club E-Mails?

    Internet Impact Trends 2008

    7


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    How Often Do Terrestrial Radio

    Listeners Tune-In to Radio Stations

    Streamed on the Internet?

    Internet Impact Trends 2008

    8


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    How Many Listen to Internet-Streamed Radio Stations While Working?

    Internet Impact Trends 2008

    9


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    What Types of Stations Do

    On-Line Listeners Tune In?

    Internet Impact Trends 2008

    10


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    Activities of Radio Station Website Visitors

    Internet Impact Trends 2008

    11


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    Where Do Music Radio Listeners

    Obtain New Music Releases?

    Internet Impact Trends 2008

    12


    Internet impact trends e mail clubs and on line listening

    FMRassociates.com

    To see how these results might match with your station,

    visit the FMR Associates website:

    www.FMRassociates.com

    or contact

    Bruce Fohr, President:

    [email protected]

    (520) 886-5548

    Internet Impact Trends 2008

    13


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