Sparking Engagement Tips and tricks to keep your Yammer network engaged

1. Sparking EngagementTips and tricks to keep your Yammer network engaged November 7, 2013 @yammer, #socialjourney

2. Welcome How to identify and remove potential barriers for engagement Specific and easy tricks to increase participation and engagement on your Yammer network Learn how other customers have successfully sparked engagement on their networks Interact in Q&A discussion (last 5-10 minutes) Sarah Sheikh Customer Success Manager Yammer Christina FanCustomer Success ManagerYammer

3. Get Social With Us Ask questions and comment in Q&A Flexible console Open/close widgets View and download handouts Share content and takeaways @yammer, #socialjourney On-demand recording will be sent via email post-event

4. Spark Engagement

5. Why do you need a spark? Increase the flames. Encourage others to play with fire.

6. Before you build a spark… Are there fires already burning? Are there barriers preventing sparks from flying?

7. Before you build a spark… Build the right environment, on and offline. Alert the right people to be involved.

8. Creating the sparks

9. What do you want to do? Celebrate 31 Days of Yammer Hold Lunch & Learns Add Yammer to events Existing Communities Host a YamJam Change your Masthead Innovation Challenge Make it a competition Profile Photobooth Promote the network Build momentum

10. Promote the Network Celebrate a network milestone like your one or two year ‘Yammerversary’!

11. Promote the Network Set up a ‘Yammer HQ’ like Hall & Wilcox: Set up a photo booth so staff can take new profile photos

12. Promote your Network Hold 31 days of Yammer like Cbeyond Share daily tips, Hold workshops to develop use cases

13. Promote the Network Spice up your next event with Yammerfall, encourage attendees to download mobile app, ask questions to audience, upload photos or videos throughout the event

14. Build network momentum Get creative with your Yammer masthead

15. Build network momentum Move communications to Yammer: Try a no email challenge, move the lunch menu to Yammer, Convert a newsletter to a Yammer group, post anniversaries.

16. Build Network Momentum Develop a campaign or competition. Procesador Regional ran a weekly #lets_meet campaign to connect their dispersed workforce.

17. Build Network Momentum Host a YamJam A company-wide collaborative brainstorm to: Build network momentum Drive employee engagement Generate new ideas Why would I hold a YamJam? It is a collaborative way for employees to debate and come up with new ideas It reinforces new ways of working (with greater collaboration and transparency) It demonstrates executive buy-in to the network

18. Making your YamJam a success! Choose your audience Choose a topic that will engage the audience Agree on a structure (length, format) Have a senior sponsor Communicate the event early, on the day, and through channels other than Yammer Run the event in a structured way (group, topic) Summarize and review lessons learned Search #YamJam in the YCN

19. Learn from the community Manhattan Associates Featured Yammer for their employee Town Hall. Set up four ‘collaboration stations’ led by their champions from each department and a ‘jump start station’ where employees could take their photo and update their profile pictures. “I think it's a method that naturally brings out the most engaged employees & top Yammerers to ask questions, but we also had quite a few contributions from parts of the business who would not usually get involved in conversations with us, which was very good.” • David Jarvis, Director

20. Showcasesuccess

21. Why celebrate success to the community? To cultivate and reinforce a positive, collaborative and transparent working culture To promote greater engagement in your network through public recognition To demonstrate the business value of your network to teams, team leaders and senior executives To inform network objectives for the coming months or year

22. Its important to tell the story. Short stories from your co-workers on how Yammer helps them get their job done are a powerful demonstration of network value at the individual level Bring the vision to life. Provide evidence or positive impact. Use #Yammermoment, #yammerhelp #yamwin #success Curate a ‘Highlights of the Year' note Capture successes along your journey, in a weekly or monthly note, videos, posts.

23. So, now what?

24. Start planning your spark! Consider your Yammer network vision and what your company goals are for using Yammer. • How can your launch event support these objectives and these particular parts of the business? Consider your company culture. • What types of activities will resonate with your leadership and your employees? Consider your time and resources. • Mix and match different types of event activities to plan something that suits your needs and fits in your schedule.

25. Resources to Help Yammer Customer Network (YCN) Search for conversations Join Groups! Try the Launch & Adoption, Yammer 101, How to YamJam, 31 Days of Yammer Get Certified: Power User, Admin, Community Manager, Developer, Trainer Review the Success Center: success.yammer.com Subscribe to the Yammer blog: blog.yammer.com

26. Sparking Engagement Q&A discussion Sarah Sheikh Customer Success Manager Yammer Christina FanCustomer Success ManagerYammer

27. Yammer.com Thank you for attending! Sarah Sheikh Customer Success Manager Yammer Christina FanCustomer Success ManagerYammer