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BATNA. BATNA - Best Alternative To a Negotiated Agreement The best alternative that satisfies your interests in the event of no Agreement Dealing with Alternatives • Know your BA TNA. - Invent and explore a wide range of alternatives - Choose the best. • Improve your BA TNA, if possible.

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batna
BATNA
  • BATNA - Best Alternative To a Negotiated Agreement
  • The best alternative that satisfies your interests in the event of no
  • Agreement
  • Dealing with Alternatives
    • • Know your BA TNA.
      • - Invent and explore a wide range of alternatives
      • - Choose the best.
    • • Improve your BA TNA, if possible.
    • • Estimate their BATNA.
      • - Is it as good as they think?
      • - Can you legitimately change it?