1 / 11

Quiz #7

Quiz #7. 1. Zanybrainy. Has been successful in adding an on-line presence to its Brick and Mortar stores Has picked up market share with its Fly pentop computer Has probably been replaced in the market by leapfrog Uses Lindsey Lohan as its celebrity spokesperson.

ulla-burt
Download Presentation

Quiz #7

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Quiz #7

  2. 1. Zanybrainy • Has been successful in adding an on-line presence to its Brick and Mortar stores • Has picked up market share with its Fly pentop computer • Has probably been replaced in the market by leapfrog • Uses Lindsey Lohan as its celebrity spokesperson

  3. 2. This type of retailer is our most common retail experience • Discounter • Category Killer • Convenience store • Supermarket

  4. 3.The person who sets up the Frito Lay display in a convenience store is known as a _______ • Truck Jobber • Drop Shipper • Producer’s cooperative • Rack Jobber

  5. 4. According to class discussion, this retailer probably has done the poorest job of creating an effective shopping atmosphere • Costco • Borders • Rite-Aid • Best Buy

  6. 5. Hollister is probably target to me A. True B. False

  7. 6. Which of the following is True about Krispy Kreme? • There are many U.S. Franchise opportunities • Depending on the size of the store Franchises cost a little over $150,000 • There is a donut “factory” inside each Krispy Kreme • Krispy Kreme advertises heavily (especially on the east coast)

  8. 7. Which of the following stores is least likely to survive as a stand alone store? • Footlocker • Best Buy • Wal*Mart • Safeway

  9. 8. One of the disadvantages of locating in a Mall is • you have to generate your own traffic • you get the benefit of Mall advertising • you usually pay higher rents • there is usually balanced tenancy in a mall

  10. 9. Which of the following is NOT one of the trends in retailing? • Rise of megaretailers • Decreasing importance of retail technology • Global expansion of major retailers • Retail stores as “Communities” or “Hangouts”

  11. 10. Which annual awards show where they hand out a golden “Oscar” will be held this Sunday? • The Academy Awards • The Grammys • The Tony Awards • The Espys

More Related