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M-Commerce. Introduction to Internet Business Systems Professor Anna Story By Nebulon Azu & Stella Varon. M-Commerce. E-commerce transactions performed on the internet using wireless devices. M-Commerce Devices. Cell phones PDA\'s Handhelds Barcode scanners wireless networks.

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Presentation Transcript
m commerce

M-Commerce

Introduction to

Internet Business Systems

Professor Anna Story

By Nebulon Azu & Stella Varon

m commerce1
M-Commerce
  • E-commerce transactions performed on the internet using wireless devices
m commerce devices
M-Commerce Devices
  • Cell phones
  • PDA\'s
  • Handhelds
  • Barcode scanners
  • wireless networks
m commerce devices1
M-Commerce Devices
  • Cell (WAP) Phones
    • Ring tones & games
    • Video & Music tracks
    • location based services
      • Maps
      • Enhanced 911 calls
    • Transfer of information
m commerce devices2
M-Commerce Devices
  • PDA’s
    • Shows or travel tickets
    • Download information
    • Download coupons
    • Uses barcode system
m commerce devices3
M-Commerce Devices
  • Handhelds
    • Motorola launching first handheld computer HC700-L
      • Features color touch-screen
      • Bluetooth
      • Wi-Fi
      • Windows mobile platform
m commerce devices4
M-Commerce Devices
  • Barcode Scanners
    • Used as proof of purchase and ID to receive goods.
    • Lufthansa in Germany issues bar-code boarding passes, sent directly to a WAP phone.
m commerce devices5
M-Commerce Devices
  • Digital Wallet
    • Digital Money
    • Credit Card Info
    • Digital Certificate
popular m commerce uses
Popular M-Commerce Uses
  • Mobile Banking
  • Mobile stock trading
  • Mobile ticketing
  • Digital Wallet
  • Mobile Coupon
m commerce concerns
M-commerce Concerns
  • Is it happening?
  • Will it meet expectations?
  • Predicted to boom – Results disappointing

For Now!!!

m commerce value
M-Commerce Value
  • Convenience
  • Anytime and anywhere access
  • Personalization and localization
  • Flexibility
  • Ubiquity
m commerce hurdles
M-Commerce Hurdles
  • Technical Challenge
  • Security and Privacy
  • Demography
  • Usability
  • Governmental policies and regulations
m commerce hurdles1
M-Commerce Hurdles
  • Screens too small and difficult to read
  • Slow internet speeds
  • Difficult text entry – even with T9 text
  • Cost of mobile services
who is using it
Who is using it?
  • Japan
    • 8.8 billion in sales through cell phones in 2004
  • Finland
    • 70% of inhabitants own cell phones
  • United Kingdom
  • USA
  • France
  • Austria
  • Germany
m commerce future
M-Commerce Future
  • Will succeed as part of an integrated business model.
  • Will not replace traditional commerce but will complement it.
  • Will most likely be successful with small transactions rather than big ticket items
    • Ring tones
    • Games
    • Food
    • Media
m commerce future1
M-Commerce Future
  • Likely to succeed if
    • Internet speeds are increased
    • Text input becomes more convenient
      • e.g. Voice activated
    • Security concerns are addressed
    • Payment systems become more convenient
  • Younger generation most likely to adapt
references
References
  • Click Z Stats
  • Tech Web
  • Wikipedia.com
  • Wireless: News Factor Network
  • All about Mobile Life
  • Realtor.org
  • Future of m-commerce
  • The Value of Mobile Commerce to Customers
  • Cellular News
  • Technology - WAP & M-Commerce
  • Howstuffworks "How WAP Works"
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