Chapter 9 EC Strategy and Implementation Plan. Learning Objectives. Describe what a business strategy and implementation plan are Understand the process of formulating EC strategies Explain the issues involved in EC implementation planning
Chapter 9EC Strategy and Implementation Plan
Industry and competitive analysis
Industry and Competitive Analysis (cont.)
WO Strategies Generate strategies here that take advantage of opportunities by overcome weaknesses
SO Strategies Generate strategies here that use strengths to take advantages of opportunities
ST Strategies Generate strategies here that use strengths to avoid threats
WT Strategies Generate strategies here that minimize weaknesses and avoid threats
“What criteria determine who will be our most profitable customers?”
“How can we acquire this customer in the most efficient and effective way?
“How can we increase the loyalty and the profitability of this customer?”
“How can we keep this customer for as long as possible?”
Gartner’s Model of Customer Interaction
Open, Global Commerce Scenario
IT Events : Internet standards,new
media, proprietary solutions marginalized,
intranets, highly distributed, fat-client
Business Events : Global trade, logistics on
the Internet, pay bills electronically, digital
cash widely used, smart cards, and fewer
Members-Only Subnets Scenario
IT Events : Standards vary between
industries, objective measures of Internet
security, EDI standards widely adopted
Business Events : High-performance
information networks, cumbersome global
Electronic Middlemen Scenario
IT Events : Transaction processing and
interface, distributor drive EC, EC activity
expands rapidly, and transaction security
Business Events : One-stop shopping
popular, professional services popular with
New Consumer Marketing Channels
IT Events : Activity oriented to consumers,
price of wireless drops, and growth of
Business Events : Online transactions seen
as less convenient, security not widely
trusted, basic international norms accepted,
and wireless links increase sales productivity
© Prentice Hall, 2000
Building System Infrastructure
Business Process Reengineering
Web Page Design
Security and Control
EC Project Team
financial back ends
Questions to Address in Order to Assess EC Project Effort and Outcome
What were the goals?
Did unanticipated problems occur?
If so, how were those handled?
What products and services did your company want to offer?
What were the expectations?
What costs did you hope to reduce?
Did other costs increase unexpectedly?
Did you intend to reduce distribution costs?
What were the sales objectives?
Were those goals realistic?
Were your expectations reasonable?
Did you intend to reduce travel expenses for corporate staff?
Are Web and Internet communications reducing traditional communication costs?
Did you intend to improve customer relations?
If you did not, what went wrong?
How can those errors be corrected?